BEHAVIOURAL DESIGN FREE MASTERCLASS

From Consumer Psychologist and Behavioural Designer Gary van Broekhoven

Learn what product leaders know and use to stay relevant in an overcrowded market.

  • How they understand their users better than others including AI

  • How they are more persuasive with stakeholders

  • How they design experiences that resonate with their customers time and time again.

Employers want it, customers demand it!

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Our Most Recent Materclassers

★★★★★

  • Olga, UX Researcher & Designer

    Even though I have spent years doing behavioral & UX research, I still found this workshop really valuable and can highly recommend it.

  • Muhammad, Brand Designer

    Had one of the most insightful masterclasses of all time. Gary van Broekhoven has taught me brilliantly about understanding consumer behaviour and applying insights to any kind of design practice.

  • MIRIAM, eXPERIENCE & sERVICE dESIGN lEAD

    Thanks to the master Gary van Broekhoven for inviting me to his masterclass about behavioraldesign

    Can’t wait to continue this apprentice journey about (us) humans and What Drives Them 👀

Mastering Behavioural Design: An intro into the world of Consumer Behaviour

Are you intrigued by the way subtle design choices can influence behaviour?

Do you find yourself fascinated by the intersection of human psychology and design?

If so, we have the perfect opportunity for you!

Check out our course uniquely combining consumer psychology and behaviour design so you Know their WHY and can design their HOW!

This is the course I wish I had when I was starting out as it is the very thing that helps you stand out and lead in an overcrowded and uncertain marketplace.

Unfair Advantage for Designers, Product Managers and Marketers:

Understanding your consumer behaviour gives you an edge in creating products that resonate more deeply with users. It allows you to:

  1. Increase Engagement: Design features that naturally encourage users to spend more time on your app.

  2. Boost Conversion Rates: Create experiences that guide users smoothly through the conversion funnel.

  3. Enhance User Retention: Develop loyalty programs and other features that keep users coming back.

If you already understand the value that Consumer Psychology and Behaviour Design can bring to you, your team and your customers, then perhaps you’re ready to jump the queue and begin learning with our unique course combining the best of both, no fluff, just the tools that work in all industries!

If so, click on the link below and learn more about what your next step could look like.

Meet Your Coach

Gary van Broekhoven

Just been nominated as University “Master Teacher of the Year 2024”

Behaviour Designer, Consumer Psychologist, and University Lecturer,

An extensive portfolio with 200+ projects across various sectors, including toys, healthcare, finance, insurance, travel etc.

He has also worked for consultancies; Fjord, IDEO and Designit and also for brands such as; NASA, American Express and Disney.

His innovative GRAMS framework is now a benchmark in academic circles and innovation consultancies.

What others love about these Masterclasses and Courses

  • I learnt that it is very important to gain a psychological and sociological perspective at the beginning of the entrepreneurial path. Gary did not leave any point unclear. It was a great and effective course in a compact way.

  • This class has been my favorite since I started studying ever. I loved everything about it, and I feel sad that it's over. I would've loved it if all classes were this enjoyable and instructive. Truly, one of my best experiences ever.

  • Inspiring teacher that make his students love to attend and participate in his class.

  • Gary is definitely one of the best professors I've had in my academic career. I feel like his passion and energy made the experience beyond enjoyable. Wish he'd have more classes. Gosh I can't remember listening so actively to anyone that wasn't an actor in Game of Thrones. He's a star!

  • The class is important for most of us who worked in marketing since we were taught how to use psychology in marketing. The course is interesting and sort of lays the foundations for many more to come.

  • Gary is great, and the way he delivers the class is fun and easy to follow. He clearly understands and is able to guide all students. I love his class!

  • Gary is a phenomenal instructor, the way he utilizes human behavior to manage his class is great, the stories about his past clients and how other businesses use consumer behavior to understand their consumers and how they behave. This was by far the most interesting class I have ever taken.

  • Gary was very good at explaining consumer behavior in the simplest way possible.

  • Gary makes the topic interesting, and he makes sure everyone fully understands it. While trying to make the class as interactive as possible. It is one of the best courses I have taken throughout my education.

  • I love the practical examples that the course exposed us to. Gary really touched a lot of things when explaining the course, the examples he gave us were awesome and I learnt a lot.

  • The way Gary presented the subject is very clear and made me understand the concepts easily. I liked learning about each of the theories.

  • Gary truly cares about his profession. He is so knowledgeable, very kind and always there to answer all of our questions. I would like to thank him for such a wonderful module.

  • Recalling my past knowledge about consumer behaviors and psychology lessons... now Gary matched them up, mixing all the materials to hit a bigger target in analysing how consumers react, purchase, and response from those aspects.

  • Very interesting concepts that are important for us to understand consumer (and our own) psychology and behavioural patterns better. Gary focuses less on textual learning and more on class participation and discussions.

  • I liked that the theories are used in our daily life practise. The course was eye-opening regarding how marketing strategies strongly leverage the behaviours of the consumers, and it is really helpful.

  • I am glad this course focuses on the learning process and rather the understanding of how relevant it is to your work while discussing how you apply it to our own cadence.

It’s not what they drive that counts but what drives them.”

Gary van Broekhoven