THE ACADEMY OF CUSTOMER CENTRICITY
Consumer Psychology & Behavioural Design Masterclasses
At What Drives Them, our masterclasses skip the theory overload and go straight to practical, usable strategies. Each session equips you with powerful tools to decode customer psychology and apply behavioural design techniques immediately.
Free-live Masterclass
Intro to Behaviour Design
From Consumer Psychologist and Behavioural Designer Gary van Broekhoven
Learn how behavioural design is the missing piece in product and marketing.
The 3 ingredients to all "User" behaviour
On hold (check next one) - 60 mins + Q&A
9AM EST | 2PM London | 15h Barcelona |5PM Dubai
Master Customer Interviewing Techniques
GRAMS Method + Advance Interviewing Techniques Online Workshop
Tired of guessing what to ask your users to get juicy actionable insights?
Want to have an easy and reliable structure to build your interviews on?
Learn how to actively listen
Structure your interviews for insights
Establish rapport quickly
Improve your body language reading skills
Gain insights from even the most challenging of interviewees.
Changing Careers & Companies with Consumer Psychology - Blog
The Future of Sustainable Business Models: Beyond the ESG Checkbox
Current ESG and sustainability models are breaking down. Discover three emerging business model innovations that will define profitable, sustainable growth in the coming decade. ...more
Consumer Psychology ,Sustainability
March 27, 2026•8 min read
The value-action gap: why people say they care about the planet but do not change what they buy
That mismatch between what people want to do and what they end up doing and why this makes sustainability so hard. (And what to do about it). ...more
Behaviour Design ,Consumer Psychology &Sustainability
March 27, 2026•3 min read
The Psychology of Sustainable Consumption: Why Good Intentions Aren't Enough
Explore the psychology behind sustainable consumption. Learn why good intentions don't drive behaviour change and discover design strategies that actually work. ...more
Behaviour Design ,Consumer Psychology &Sustainability
March 27, 2026•2 min read
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“ It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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