THE ACADEMY OF CUSTOMER CENTRICITY

Consumer Psychology & Behavioural Design Masterclasses

At What Drives Them, our masterclasses skip the theory overload and go straight to practical, usable strategies. Each session equips you with powerful tools to decode customer psychology and apply behavioural design techniques immediately.

Free-live Masterclass

Intro to Behaviour Design

From Consumer Psychologist and Behavioural Designer Gary van Broekhoven

Learn how behavioural design is the missing piece in product and marketing.

The 3 ingredients to all "User" behaviour

Most Wednesdays - 60 mins + Q&A

11AM EST | 3PM London | 16h Barcelona | 7PM Dubai

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Master Customer Interviewing Techniques

GRAMS Method + Advance Interviewing Techniques Online Workshop

Tired of guessing what to ask your users to get juicy actionable insights?

Want to have an easy and reliable structure to build your interviews on?

Learn how to actively listen
Structure your interviews for insights
Establish rapport quickly
Improve your body language reading skills
Gain insights from even the most challenging of interviewees.

Behavioural Persona Maps

Workshop + Template

Quickly create accurate, actionable personas that truly capture your audience's motivations and needs. Unlike outdated personas, these are memorable, insightful, and designed for immediate practical use.

*Includes Miro board template.

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User Interviewing Techniques

Behavioural Persona Maps

Please notify me as soon as the Masterclass dates are released! And share with me the occasional tips in Consumer Psychology so I can make better experiences for my users. - *You can easily unsubscribe :)