THE ACADEMY OF CUSTOMER CENTRICITY
Consumer Psychology & Behavioural Design Masterclasses
At What Drives Them, our masterclasses skip the theory overload and go straight to practical, usable strategies. Each session equips you with powerful tools to decode customer psychology and apply behavioural design techniques immediately.
Free-live Masterclass
Nail your Next Job interview
From Consumer Psychologist and Behavioural Designer Gary van Broekhoven
Get The Framework That Allows You to Walk in with The Confidence You Need to Stand Out from a Sea of Forgettable Applicants By
Asking Great Questions That Actually Leave a Lasting Impression
Next Thursday - 45 mins + Q&A
9AM EST | 2PM London | 15h Barcelona |5PM Dubai
Free-live Masterclass
Intro to Behaviour Design
From Consumer Psychologist and Behavioural Designer Gary van Broekhoven
Learn how behavioural design is the missing piece in product and marketing.
The 3 ingredients to all "User" behaviour
On hold (check next one) - 60 mins + Q&A
9AM EST | 2PM London | 15h Barcelona |5PM Dubai
Master Customer Interviewing Techniques
GRAMS Method + Advance Interviewing Techniques Online Workshop
Tired of guessing what to ask your users to get juicy actionable insights?
Want to have an easy and reliable structure to build your interviews on?
Learn how to actively listen
Structure your interviews for insights
Establish rapport quickly
Improve your body language reading skills
Gain insights from even the most challenging of interviewees.
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“ It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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