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Consumer Psychology & Behavioural Design Masterclasses
At What Drives Them, our masterclasses skip the theory overload and go straight to practical, usable strategies. Each session equips you with powerful tools to decode customer psychology and apply behavioural design techniques immediately.
Free Pre-recorded Masterclass
Nail your Next Job interview
From Consumer Psychologist and Behavioural Designer Gary van Broekhoven
Get The Framework That Allows You to Walk in with The Confidence You Need to Stand Out from a Sea of Forgettable Applicants By
Asking Great Questions That Actually Leave a Lasting Impression
Pre-Recorded- 20 mins
Free-live Masterclass
Intro to Behaviour Design
From Consumer Psychologist and Behavioural Designer Gary van Broekhoven
Learn how behavioural design is the missing piece in product and marketing.
The 3 ingredients to all "User" behaviour
On hold (check next one) - 60 mins + Q&A
9AM EST | 2PM London | 15h Barcelona |5PM Dubai
Master Customer Interviewing Techniques
GRAMS Method + Advance Interviewing Techniques Online Workshop
Tired of guessing what to ask your users to get juicy actionable insights?
Want to have an easy and reliable structure to build your interviews on?
Learn how to actively listen
Structure your interviews for insights
Establish rapport quickly
Improve your body language reading skills
Gain insights from even the most challenging of interviewees.
Changing Careers & Companies with Consumer Psychology - Blog
How to Structure Your Interview Questions and Answers in 2025
Master interview questions and answers with STAR and GRAMS Method™. Compare frameworks, refine behavioural techniques, and ace your next job interview. ...more
Job Interview Preparation Tips
September 11, 2025•6 min read
How do you Write the Best Follow-Up Email After Your Interview?
Master post-interview follow-up emails with expert timing, templates, and strategies to stand out and land the job in 2025. ...more
Job Interview Preparation Tips
September 10, 2025•10 min read
How to Answer the 5 Most Common Interview Questions in 2025
Master the 7 most common interview questions with research-backed answers. Essential preparation guide for job interview success in 2025. ...more
Job Interview Preparation Tips
August 28, 2025•12 min read
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“ It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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