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Boost Your Team’s Skills with Our Team Training in Behavioural Design and Consumer Psychology

Our bespoke corporate training covers everything from Behavioural Design and Consumer Psychology including advanced techniques in User Interviewing to Persona Mapping and Habit Design. Perfect for UX designers, product managers, marketers, and innovators, our training will help your team create products that your customers will love.

Why Invest in Team Training?

1. Sharpen Individual Skills and Team Dynamics

Our tailored training sessions help improve individual skills and strengthen team dynamics. By learning together, your team will develop a unified approach to tackling user challenges, leading to more consistent and effective design solutions.

2. Enhance Customer Satisfaction and Loyalty

Understanding consumer psychology and behavioural design can significantly impact customer satisfaction and loyalty. As BJ Fogg, a leading expert in behavioural design, says, "Tiny changes can lead to significant behaviour change over time." By applying these principles, your team can design experiences that deeply resonate with users, increasing customer retention and boosting Net Promoter Scores (NPS).

3. Drive Innovation and Stay Ahead

Knowing behavioural design gives your team a competitive edge. According to Nir Eyal, author of Hooked, "Understanding what triggers our users can help us create products that become habits." This insight allows your team to design products that not only meet user needs but also become indispensable, driving innovation and setting your brand apart in the market.

Key Benefits

For Individuals:

  • Better understanding of user behaviour and psychology.

  • Improved skills in conducting insightful user interviews.

  • Advanced techniques for creating detailed behavioural personas and habit-forming products.

For Teams:

  • Stronger team cohesion and a unified approach to design challenges.

  • Increased collaboration and shared understanding of user-centred design principles.

  • Ability to create consistent, effective, and engaging user experiences.

For Organisations:

  • Higher customer satisfaction and loyalty, leading to increased NPS.

  • Greater innovation and market differentiation.

  • Improved product success rates and user engagement metrics.

Real-World Impact

Numerous studies highlight the effectiveness of behavioural design and consumer psychology in product success. For example, a study by McKinsey & Company found that companies excelling in design outperform industry benchmark growth by as much as two to one. Additionally, research from the Nielsen Norman Group indicates that understanding user behaviour leads to more intuitive and engaging product designs.

What Our Clients Are Saying

"Implementing behavioural design principles has drastically improved our user retention rates. The bespoke training provided practical, actionable insights that have transformed our approach," says Sarah Johnson, Head of Product at Tech Innovators Ltd.

Get Started Today

Ready to boost your team’s skills and drive your business forward? Contact us today to learn more about our bespoke training solutions and how they can benefit your team.

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Help your team create products that stand out and keep your customers coming back. Let’s make it happen together.

  • Olga - UX researcher

    I would like to thank you for today's lecture. Not only was the theory very interesting and clearly presented, but the opportunity to try it out immediately with afterward's commentary was extremely beneficial! I could openly tell you that it was the most interesting lecture I've seen throughout the year.

  • Brandon - Freelance Digital Designer

    I loved the session and it has changed my perspective on how I conduct interviews. It makes conversations run easy and you can get all the info you want. It’s definitely something I’ll use in my career. Also thanks for taking your time and providing me with the opportunity to learn. Much appreciated!

  • Maite - Design Strategy

    thank you very much for the workshop on GRAMS method. Not only the content was very interesting and applicable, but the session itself had a super clear and engaging structure.

    For the above, congratulations!

    In fact, it is so applicable that I have already absorbed the content and used it, slightly customised (always pointing out the source) in a Design Sprint session with the team. Also, if I have your consent, I plan to explain the method to all my colleagues in the research team to reflect on how they can apply it in their different challenges

  • Simon, Experience Lead - Electrolux

    Simon, Experience Lead - Electrolux

    “His GRAMS framework- a structured and rapid way of running and decoding user interviews has become the de facto standard within our office.”

  • Rachita - Senior Service Designer

    I truly enjoyed learning throughout as I realised I might have used elements of it in the past but it always helps to have a framework to guide you. :) I used it on two interviews I had to conduct post the workshop and I saw myself getting meaty data in a significantly lesser amount of time. Thanks again!

  • Yash - UX Researcher

    I recently had the opportunity to attend a workshop hosted by Gary van Broekhoven. He introduced the group to his innovative GRAMS methodology to better articulate research questions. The GRAMS method helps give an encompassing view of demystifying user behaviour to further unearth patterns.

    The workshop gave real time to-dos to support the universal axiom - 'The easiest way to design is to ask the right questions'.

  • Maria Victoria, Head of CX and Behavioural Psychologist - Atomic

    Maria Victoria, Head of CX and Behavioural Psychologist - Atomic

    A passionate professional, Gary´s “learning by doing” approach transforms any working session into a continuous learning experience for both coworkers and clients. His ability to apply real life examples to tackle different challenges, along with his extensive understanding of tools and processes, gives him the ability to effortlessly transform raw data into actionable insights and innovative solutions. An inspiring mentor to learn from and fantastic person to work with!

  • Akshay - Design Consultant

    Thankyou so much Gary! I think this is a fantastic framework but can involve some metrics to judge the outcome of the interview!

  • Eric - Product Lead

    I found the framework interesting to have in mind when defining research goals and approaching a new project. What I highlight the most is the meaning section, and how the positive -positive and negative-negative questions can allow us to go deeper into the participants' mindsets

Meet Your Coach

Gary van Broekhoven

Founder, Consumer Psychologist and Behaviour Designer at WhatDrivesThem.com

An award winning Behaviour Designer, Consumer Psychologist, and University Lecturer, Gary boasts an extensive portfolio with 200+ projects across various sectors, including NASA, American Express, and Disney. His innovative GRAMS framework is now a benchmark in academic circles and consultancies.

Gary is devoted to imparting his expertise to individuals and teams, enabling others to create truly valuable experiences.

A Course Designed just for you

Level up your understanding of your Customers and Users

There are many lenses to see your consumers through, and the more lenses you have, the more choices you have, and the easier it is to help them achieve their goals, increasing customer satisfaction and retention.

Have your employees use the same language

Aligning language ensures clarity, consistency, and efficiency across projects, fostering better collaboration and understanding. It enhances communication, reduces errors, and boosts productivity company-wide.

Confidentiality Assurance while Navigating Company Goals

Our course guarantees confidentiality, safeguarding your company's goals and strategies. We guide teams to navigate sensitive information securely, empowering them to achieve success with confidence and integrity

Get in Touch to know more about how we can give your team an unfair advantage in the market.

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven