No Matter
How nervous you might feel
How long you’ve been off the job market
How discouraged you are after prior interviews
"The GRAMS method makes the interview feel like a natural, low-stakes conversation instead of an interrogation."
you really care about what’s important to the person interviewing you and the company, which positions you as a memorable candidate.
you’ll both end the interview on a high note where the interviewer feels impressed by your line-up of great questions that nobody else ever thought to ask.
It works even if you’re a “little rusty” or feel uncomfortable being put on the spot because it’s impossible to ask a dumb question by following this framework.
stay up all night preparing your questions
to memorise dozens of questions you might never use
be a gifted speaker
Because you’ll know how to lead the conversation
from start to finish.
It just takes 30 minutes to learn and apply this framework.
BONUS
30 minutes of interviewing techniques like how to structure your responses, establish rapport and more advanced interviewing techniques.
4.7 star review 2000+
Most job interviews feel intimidating because you’re under pressure, anxious, and uncertain about how to leave a strong impression. A single awkward silence or weak question can derail your entire chance of success. Worse, failing to impress means losing the job opportunity and potentially setting your career back by months or even years.
Most candidates spend hours memorising scripted responses to expected questions, which leaves them sounding robotic and inauthentic. They miss out on opportunities to genuinely connect and impress because they don’t prepare thoughtful questions that reveal their genuine curiosity and alignment with the company's values and goals.
What if, instead of feeling anxious and uncertain, you walked into your next interview fully prepared, armed with insightful, impressive questions that instantly differentiate you from other candidates?
Introducing GRAMS™
Without giving it all away, the GRAMS is a conversation map that helps you focus on:
As a consumer psychologist and manager with 27 years of experience, I've interviewed countless candidates and clients across various industries. The skill consistently valued by employers is the ability to ask insightful, thoughtful questions. I regularly hear, "Ooh, great question!" I initially developed the GRAMS method to help myself in prospecting and user interviews, but soon, my university students began successfully applying it in their job interviews, and getting hired! This inspired me to refine and share GRAMS for job interviews. Now, I'm offering this proven method directly to you, ensuring you confidently approach any job interview, build genuine rapport, and consistently make a memorable impression.
4.7 star review 2000+
"The revelations were plenty in my own experience and how you can apply it"
Amy - UX Designer - UK
"I have got a couple of books on behaviour design, but the curation of this programme brings more depth and building connection to real life application"
Azaria- Crative Strategist - Honduras
"I appreciate the dynamic and support. I also find that GRAMS framework can be applied even in my personal life."
Amy - Product Manager - Thailand
In fact, it is so applicable that I have already absorbed the content and used it in a Design Sprint session with the team.
We stopped guessing and built exactly what customers wanted - for once!
I liked that the theories are used in our daily life practise. The course was eye-opening regarding how marketing strategies strongly leverage the behaviours of the consumers, and it is really helpful.
Learn the Art of Asking Questions That Make You Unforgettable
Quickly master the 30-minute GRAMS Method™ video training.
Instantly gain the confidence to ask memorable questions that impress any interviewer.
Bonus - Extra 30-min video teaching how to structure your answers, building rapport, and genuine connection.
Personally Prepare with Me to Confidently Nail Your Next Interview
Exclusive Access: Full GRAMS Method™ video course plus a private 75-minute Zoom call with me, Gary, the creator of GRAMS. (only available here).
1-to-1 Coaching: Real-time practice with tailored feedback on asking impactful GRAMS questions and using the STAR model effectively.
Quick Prep: Watch the short videos beforehand for maximum benefit from our practice session.
Limited Spots: Only 2 sessions available daily, so reserve your preferred time now.
You don't have time to waste, I get it.
If you start the course and decide it´s not for you, no problem.
Just email us within 14 days and we'll refund.
The GRAMS method provides a simple structure to ask important questions, guiding you smoothly through the conversation. It’s not designed as an anxiety therapeutic framework, but users say it definitely gives them a lot more confidence and are really happy with the outcomes.
You can learn and confidently use the GRAMS method in just 30 minutes. Even if your interview is tomorrow, or in a week from now, you'll be fully prepared. If you feel a little rusty, it will take you 5-10 minutes to completely refresh yourself.
GRAMS works across all industries and job levels because great questions are universally appreciated by interviewers everywhere.
Definitely. GRAMS is especially valuable if you're returning to the job market, providing structure, confidence, and clarity that refreshes your interviewing skills quickly.
Yes, (me too!) introverts particularly benefit from GRAMS because it reduces pressure, provides clear guidelines, and lets your insightful personality shine without feeling forced or unnatural.
Standard questions get forgotten; insightful questions get remembered. GRAMS helps you ask thoughtful, relevant questions that leave interviewers genuinely impressed, setting you apart from other candidates. Now, what a lot of people do is they use GRAMS as their conversation map and write out a couple of their own questions foreach of the letters that spell GRAMS. This works super well!
4.7 star review 2000+
“ It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
Join 5000+ readers receiving tips, edu-bites and latest research in the world of Consumer Psychology
Copyrights 2025 | WhatDrivesThem™ | Terms & Conditions