BEHAVIOUR DESIGN MASTERCLASS
We're sorry, the final masterclass for this group has now passed.
But, if you want to check out if there are still spaces in the behaviour change workshops, click on the link below
On Hold
Free Live Online Masterclass
Good Products, Better Habits, Bigger Impact
9 AM EST | 2 PM London | 15 h Barcelona | 5 PM Dubai
45 mins + Q&A
27+ years' experience
Behavioural science
100% Practical
2800+ Students
We're sorry, the final masterclass for this group has now passed.
But, if you want to check out if there are still spaces in the behaviour change workshops, click on the link below
Empowering Teams at
Our work is used by innovation consultancies and organisations where decisions carry real risk, talent is hard to replace, and guessing is expensive.
100% Practical
9.4 Satisfaction score
Backed by science
27+ years' experience
2800+ Students
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Upgrade yourself in less than 1hr
The 3 ingredients behind all human behaviour
How I use this framework to quickly and easily decode user or stakeholder interviews
Enhance persona/avatar maps with this same tool making them more memorable and valuable to the team.
Keep teams laser-focused on what matters (the user and where they sit on the map).
Understand why you don't do half the stuff you know you said you would (yep, that too).
All in less than an hour and might just change the way you do certain things - forever!
What previous attendees have said
Simon - Brand Designer
Had one of the most insightful masterclasses of all time. Gary van Broekhoven has taught me brilliantly about understanding consumer behaviour and applying insights to any kind of design practice.
Maite - Design Strategy
Not only the content was very interesting and applicable, but the session itself had a super clear and engaging structure.
In fact, it is so applicable that I have already absorbed the content and used it in a Design Sprint session with the team.
Olga - UX researcher
I would like to thank you for today's lecture. Not only was the theory very interesting and clearly presented, but the opportunity to try it out immediately was extremely beneficial! I could openly tell you that it was the most interesting lecture I've seen throughout the year.
Meet Your Coach
Gary van Broekhoven
Nominated for the Masters Degree Teacher of the Year Award 2024! - Harbour Space University
My first job? Designing gambling machines for the French Mafia. Strange start, but it taught me this: if you want people to act, you need to understand what drives them.
For the past 25 years I’ve worked as a consumer psychologist and innovation coach, helping global brands and top consultancies turn original insight into their unfair advantage.
I created the GRAMS Method™ a framework now used by thousands of professionals to cut through noise, ask sharper questions, and uncover what customers and clients really want.
Some More Reviews
Maria Victoria - Head of CX and Behavioural Psychologist
A passionate professional, Gary's “learning by doing” approach transforms any working session into a continuous learning experience for both coworkers and clients. His ability to apply real life examples to tackle different challenges, along with his extensive understanding of tools and processes, gives him the ability to effortlessly transform raw data into actionable insights and innovative solutions. An inspiring mentor to learn from and fantastic person to work with!
Lillian - UX Designer
Gary is definitely one of the best professors I’ve had in my academic career. I feel like his passion and energy made the experience beyond enjoyable. Wish he’d have more classes. Gosh I can’t remember listening so actively to anyone that wasn’t an actor in Game of Thrones. He’s a star!
David - Head of Design
Gary is, without a doubt, one of the people I learned the most from in my entire design career. I worked with Gary for multiple years now in different capacities, not only leading together digital transformation and innovation-driven initiatives for global clients but also leading cross-functional, cross-location teams together.
Free Behaviour Design Masterclass
Learn how to use one powerful framework to make sense of your users and align your team around your users.
“ It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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