THE ACADEMY OF CUSTOMER CENTRICITY
Intro to Behavioural Design by Consumer Psychologist and Behavioural Designer Gary van Broekhoven
Discover The 3 Ingredients Behind Your Users' Behaviour
In the age of AI, Behaviour Design is fast becoming a key differentiator.
For teams in Product, Marketing and Entrepreneurship, let me share with you a simple yet powerful framework to decode user motivations and focus your team on building features that truly matter
Live Online FREE Masterclass
"In an AI world, your competitive advantage is having a real understanding of humans."
ON Hold
10 AM EST | 3 PM London | 16 h Barcelona | 6 PM Dubai
45 mins + Q&A
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Please email me the links to the Masterclass live stream, slides, and access to the post-event recording. I understand I may also receive exclusive tips. You can easily unsubscribe at any time :)
100% Practical
9.4 Satisfaction score
Backed by science
27+ years' experience
2800+ Students
WHEN YOU JOIN YOU WILL...
Know the 3 ingredients to ALL behaviour: Not just your users and your clients, but even yours.
Have a new framework: That you can share with your team to improve understanding and decision making.
Understand the behaviour design process: And see how it fits into your existing ways of working, bringing you a competitive advantage.
What clients and students say
Maria Victoria - Head of CX and Behavioural Psychologist
A passionate professional, Gary's “learning by doing” approach transforms any working session into a continuous learning experience for both coworkers and clients. His ability to apply real life examples to tackle different challenges, along with his extensive understanding of tools and processes, gives him the ability to effortlessly transform raw data into actionable insights and innovative solutions. An inspiring mentor to learn from and fantastic person to work with!
Lillian - UX Designer
Gary is definitely one of the best professors I’ve had in my academic career. I feel like his passion and energy made the experience beyond enjoyable. Wish he’d have more classes. Gosh I can’t remember listening so actively to anyone that wasn’t an actor in Game of Thrones. He’s a star!
David - Head of Design
Gary is, without a doubt, one of the people I learned the most from in my entire design career. I worked with Gary for multiple years now in different capacities, not only leading together digital transformation and innovation-driven initiatives for global clients but also leading cross-functional, cross-location teams together.
What's included when you sign up
The Behaviour Design Framework: How behaviour Design fits neatly into your existing process and how it can add value to your business.
The 3 Ingredients to ALL human behaviour: It doesn't matter if they are a patient, user or a friend, here I'll show you that every behaviour can be broken down into 3 simple ingredients, and when you know that, it makes decision making and team alignment easier.
How I decide which behavioural persona to focus on: And how decisions can be validated and de-risked.
BONUS #1 - Behaviour Design Masterclass slides: Our popular deck just had some new additions!
BONUS #2 - Live Q&A: Feel free to jump in and ask away!
BONUS #3 - Recording: Have all the content on tap.
Meet Your Coach
Gary van Broekhoven
Voted “Master Teacher of the Year 2024” at Harbour Space university
Behaviour Designer, Consumer Psychologist, and University Lecturer, with an extensive portfolio with 200+ projects across various sectors, including toys, healthcare, finance, insurance and travel etc.
He has also worked for consultancies; Fjord/Accenture, IDEO and Designit/Wipro and also for brands such as; NASA, American Express, Disney and Virgin.
What previous clients &
students say
Simon - Brand Designer
Had one of the most insightful masterclasses of all time. Gary van Broekhoven has taught me brilliantly about understanding consumer behaviour and applying insights to any kind of design practice.
Maite - Design Strategy
Not only the content was very interesting and applicable, but the session itself had a super clear and engaging structure.
In fact, it is so applicable that I have already absorbed the content and used it in a Design Sprint session with the team.
Olga - UX researcher
I would like to thank you for today's lecture. Not only was the theory very interesting and clearly presented, but the opportunity to try it out immediately was extremely beneficial! I could openly tell you that it was the most interesting lecture I've seen throughout the year.
Free Behaviour Design Masterclass
Learn how to use one powerful framework to make sense of your users and align your team around your users.
“ It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
What Drives Them
Roc Boronat 117
Barcelona, Spain 08011
garyvb @ what drives them . com
Hours
Monday - Friday
10am - 6 pm
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