BEHAVIOUR DESIGN MASTERCLASS

We're sorry, the final masterclass for this group has now passed.
But, if you want to check out if there are still spaces in the behaviour change workshops, click on the link below

Free Live Online Masterclass


Good Products, Better Habits, Bigger Impact

Thursday 12th of June 2025

9 AM EST | 2 PM London | 15 h Barcelona | 5 PM Dubai

45 mins + Q&A

Please email me the links to the Masterclass live stream, slides, and access to the post-event recording. I understand I may also receive info about the programme.
(You can one-click unsubscribe at any time :)

27+ years' experience

Behavioural science

100% Practical

2800+ Students

We're sorry, the final masterclass for this group has now passed.
But, if you want to check out if there are still spaces in the behaviour change workshops, click on the link below

Trusted by TEAMS AT

image of Gary giving online Masterclass

Upgrade yourself in less than 1hr

  • The 3 ingredients behind all human behaviour

  • How I use this framework to quickly and easily decode user or stakeholder interviews

  • Enhance persona/avatar maps with this same tool making them more memorable and valuable to the team.

  • Keep teams laser-focused on what matters (the user and where they sit on the map).

    And finally...

  • Understand why you don't do half the stuff you know you said you would (yep, that too).

All in less than an hour and might just change the way you do certain things - forever!

What previous attendees have said

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Simon - Brand Designer

Had one of the most insightful masterclasses of all time. Gary van Broekhoven has taught me brilliantly about understanding consumer behaviour and applying insights to any kind of design practice.

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Maite - Design Strategy

Not only the content was very interesting and applicable, but the session itself had a super clear and engaging structure.

In fact, it is so applicable that I have already absorbed the content and used it in a Design Sprint session with the team.

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Olga - UX researcher

I would like to thank you for today's lecture. Not only was the theory very interesting and clearly presented, but the opportunity to try it out immediately was extremely beneficial! I could openly tell you that it was the most interesting lecture I've seen throughout the year.

Some More Reviews

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Maria Victoria - Head of CX and Behavioural Psychologist

A passionate professional, Gary's “learning by doing” approach transforms any working session into a continuous learning experience for both coworkers and clients. His ability to apply real life examples to tackle different challenges, along with his extensive understanding of tools and processes, gives him the ability to effortlessly transform raw data into actionable insights and innovative solutions. An inspiring mentor to learn from and fantastic person to work with!

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Lillian - UX Designer

Gary is definitely one of the best professors I’ve had in my academic career. I feel like his passion and energy made the experience beyond enjoyable. Wish he’d have more classes. Gosh I can’t remember listening so actively to anyone that wasn’t an actor in Game of Thrones. He’s a star!

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David - Head of Design

Gary is, without a doubt, one of the people I learned the most from in my entire design career. I worked with Gary for multiple years now in different capacities, not only leading together digital transformation and innovation-driven initiatives for global clients but also leading cross-functional, cross-location teams together.

image of Gary give seminar to PepsiCo

Meet Your Coach

Gary van Broekhoven

Voted “Master Teacher of the Year 2024” at Harbour Space university

Behaviour Designer, Consumer Psychologist, and University Lecturer, with an extensive portfolio with 200+ projects across various sectors, including toys, healthcare, finance, insurance and travel etc.

He has also worked for consultancies; Fjord/Accenture, IDEO and Designit/Wipro and also for brands such as; NASA, American Express, Disney and Virgin.

Free Behaviour Design Masterclass

Learn how to use one powerful framework to make sense of your users and align your team around your users.

Image of consumer psychology class held in Harbour Space

“ It’s not what they drive that counts but what drives them.”

Gary van Broekhoven