Master Behavioural Science with Actionable, Self-Paced Training
Gain the in-demand skills to influence behaviour, design better experiences, and advance your career.
Empowering Teams at
Our work is used by innovation consultancies and organisations where decisions carry real risk, talent is hard to replace, and guessing is expensive.
100% Practical
9.4 Satisfaction score
Backed by science
27+ years' experience
2800+ Students
100% Practical
9.4 Satisfaction score
Backed by science
27+ years' experience
2800+ Students
What recent clients say
Maite - Design Strategy
Not only the content was very interesting and applicable, but the session itself had a super clear and engaging structure.
In fact, it is so applicable that I have already absorbed the content and used it in a Design Sprint session with the team.
Simon - Experience Lead
Gary's GRAMS framework- a structured and rapid way of running and decoding user interviews has become the de facto standard within our office
Olga - UX researcher
I would like to thank you for the lectures. Not only was the theory very interesting and clearly presented, but the opportunity to try it out immediately with afterward's commentary was extremely beneficial! I could openly tell you that it was the most interesting lecture I've seen throughout the year.
Let's go!
Can’t wait to dig in and start applying what you learn? Get straight to the good stuff with practical behavioural science skills you can use right away.
Start building customer-centric skills today.
The 7-Minute Interview: Mastering User & Stakeholder Conversations with the GRAMS method™
Uncover deep insights from users and stakeholders with the GRAMS Method. Learn how to ask the right questions, handle tricky conversations, actively listen and get the answers that truly drive better decisions.
Habits by Design: Build Lasting Behaviours for Yourself and Your Users
Learn the science of habit formation and how to design behaviours that stick. Whether you’re improving your own habits or shaping user actions, this course helps you turn intention into lasting change.
Are these for you?
Compressing 27 years in consumer psychology and innovation, I've designed these courses for
curious professionals who want to apply behavioural science to real-world challenges. Whether you're shaping user experiences, influencing decisions, or driving product growth, you’ll learn practical skills you can use right away.
Ideal for:
UX & Product Professionals – Create experiences that align with real human behaviour.
Marketers & Growth Specialists – Design messages and strategies that truly influence.
Researchers & Strategists – Decode motivations and uncover deeper insights.
Entrepreneurs & Innovators – Build products and services that drive lasting engagement.
Changing Careers & Companies with Consumer Psychology - Blog
When Product Owners and leadership know it's time to change.
Product teams stuck reopening decisions? Use this 10-point KTC diagnostic to spot decision loops, reduce rework, and make roadmap decisions stick. ...more
Behaviour Design ,Consumer Psychology &Customer Discovery
February 03, 2026•5 min read
4 Consumer Psychology Insights for Qualitative Interviews
How do you extract customer insights from your user interviews and easily navigate the conversation without having to follow a script? ...more
Interviewing for insights
August 25, 2025•6 min read
25 Smart Questions to Ask in Interviews in 2025!
Discover 25 smart interview questions using the GRAMS Method™. Get scripts, tips & techniques to impress hiring managers and land your dream job in 2025. ...more
Interviewing for insights
July 24, 2025•10 min read
Meet Your Coach
Gary van Broekhoven
My first job was designing gambling machines. Odd start, but it taught me fast: if you want people to act, you need to understand what drives them.
For 25 years since, I’ve worked as a consumer psychologist and innovation coach with global brands and top consultancies across sectors. I also lecture at leading universities, where I was nominated for the Masters Degree Teacher of the Year Award in 2024.
Along the way I created the GRAMS Method™, now used by thousands of professionals to cut through noise, ask sharper questions, and uncover what really drives people..
“The next big thing is not technology. It’s the understanding of people.”
Don Norman
Certificate of Completion
Every course comes with an official certificate of completion, so you’ll have something to show for the skills you’ve gained.
Use it to update your CV, add it to LinkedIn, or just have proof that you know how to apply behavioural science in the real world. It’s a great way to stand out and show you’re serious about mastering these skills.
Our RISK-FREE Promise
100% Money Back Guarantee
If you start one of the courses and if you decide it's not for you at any time, no problem.
You can request a refund, no hassle, just send us an email, and we will refund you right away
What clients and students say
Maria Victoria - Head of CX and Behavioural Psychologist
A passionate professional, Gary's “learning by doing” approach transforms any working session into a continuous learning experience for both coworkers and clients. His ability to apply real life examples to tackle different challenges, along with his extensive understanding of tools and processes, gives him the ability to effortlessly transform raw data into actionable insights and innovative solutions. An inspiring mentor to learn from and fantastic person to work with!
Lillian - UX Designer
Gary is definitely one of the best professors I’ve had in my academic career. I feel like his passion and energy made the experience beyond enjoyable. Wish he’d have more classes. Gosh I can’t remember listening so actively to anyone that wasn’t an actor in Game of Thrones. He’s a star!
David - Head of Design
Gary is, without a doubt, one of the people I learned the most from in my entire design career. I worked with Gary for multiple years now in different capacities, not only leading together digital transformation and innovation-driven initiatives for global clients but also leading cross-functional, cross-location teams together.
“ It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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