Actionable tips on Embedding and Scaling Customer Centric Innovation

From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences, for users and for yourself. If you're curious about how people think and how you can bring consumer behaviour into your product, team or business, you're in the right place.

Ready to scale innovation in your company?

Gary van Broekhoven

Brilliant pilots that vanish. Learn why scaling fails (it's not technical), what the gap costs, and how leaders redesign the path from proven to operational.

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Your Richest Innovation Ecosystem Is Already Inside Your Building — Embedding Innovation Series: Part 8

Gary van Broekhoven

Your own business units are often your richest and most neglected innovation ecosystem. Learn how to build an ecosystem strategy with clear purpose, engage startups at startup speed, and unlock the internal collaboration most organisations leave on the table.

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You Have 47 Innovation Projects. Can You See Them All in One View? — Embedding Innovation Series: Part 7

Gary van Broekhoven

No number of well-run projects saves a badly composed portfolio. Learn how to build a live portfolio view, run genuine portfolio reviews, and make triage a routine and culturally acceptable practice.

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Your Culture Eats Your Innovation Programme for Breakfast, Lunch, and Dinner — Embedding Innovation Series: Part 6

Gary van Broekhoven

Culture determines whether everything else you invest in actually gets used. Learn why psychological safety, honest learning, and designing against reversion are the difference between lasting change and expensive theatre.

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Your Product Team Has Not Spoken to a Customer in Months. That Is Your Innovation Problem. — Embedding Innovation Series: Part 5

Gary van Broekhoven

You cannot innovate from inside the building. Learn why most customer research fails to change what gets built, and how to design a sustained, structured approach to customer and market insight.

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You Trained 200 People on Design Thinking. Nothing Changed. Here Is Why. — Embedding Innovation Series: Part 4

Gary van Broekhoven

Training hundreds of people on innovation methods changes nothing if nobody coaches them on live work. Learn why capability is built through reps, not workshops, and why middle managers are the missing layer.

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