Consumer Psychology and Behaviour Design Blog

Understanding Your Customers Starts With Getting Them to Open Up

Molly Redgrove

Published on: 30/06/2025

Most interviews fail because customers don't feel safe enough to open up. Learn how trust and psychological safety unlock game-changing insights.

Consumer PsychologyCustomer Discovery

3 things NOT to do in an interview

Molly Redgrove

Published on: 27/06/2025

Avoid surface-level answers in interviews. Learn 3 common mistakes that block insights – and how to unlock richer, more honest conversations.

Consumer PsychologyCustomer Discovery

30 Essential User Interview Questions (with Expert Follow-ups) for UX Research

Gary van Broekhoven

Published on: 23/06/2025

Discover 30 essential user interview questions for UX research, categorized with expert follow-ups, and learn how to uncover valuable insights to enhance UX design decisions.

Customer Discovery

Understanding Discourse Analysis in Qualitative Research

Gary van Broekhoven

Published on: 26/05/2025

Learn how discourse analysis helps uncover hidden meanings in language, decode user behaviour, and design more impactful products. A must-read for UX, marketing, and product professionals.

Consumer PsychologyCustomer Discovery