From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences, for users and for yourself. If you're curious about how people think and how you can bring consumer behaviour into your product, team or business, you're in the right place.
Gary van BroekhovenYour own business units are often your richest and most neglected innovation ecosystem. Learn how to build an ecosystem strategy with clear purpose, engage startups at startup speed, and unlock the internal collaboration most organisations leave on the table.
Gary van BroekhovenNo number of well-run projects saves a badly composed portfolio. Learn how to build a live portfolio view, run genuine portfolio reviews, and make triage a routine and culturally acceptable practice.
Gary van BroekhovenCulture determines whether everything else you invest in actually gets used. Learn why psychological safety, honest learning, and designing against reversion are the difference between lasting change and expensive theatre.
Gary van BroekhovenYou cannot innovate from inside the building. Learn why most customer research fails to change what gets built, and how to design a sustained, structured approach to customer and market insight.
Gary van BroekhovenTraining hundreds of people on innovation methods changes nothing if nobody coaches them on live work. Learn why capability is built through reps, not workshops, and why middle managers are the missing layer.
Gary van BroekhovenIf innovation does not feature in what gets people promoted, it will not happen. Learn how to align metrics, incentives, and recognition so the organisation actually does the innovation work it says it values.
“It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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