Consumer Psychology and Behaviour Design Blog

From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences; for users, and for yourself. Whether you're curious about how people think, or you're preparing for your next big job interview, you'll find insights here to help you grow with purpose and land the role that fits you best.

Decoding User Insights: The GRAMS Secret

Decoding User Insights: The GRAMS Secret

Decoding User Insights: The GRAMS SecretGary van Broekhoven
Published on: 30/10/2024

User interviews messy? Try the GRAMS framework; Goals, Reality, Alternatives, Meaning, Solutions; to find patterns and uncover deep insights.

Behaviour DesignConsumer Psychology

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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