THE ACADEMY OF CUSTOMER CENTRICITY
COURSES IN CONSUMER PSYCHOLOGY AND BEHAVIOUR DESIGN
Know What Drives Your Customers
and How To Ethically Change Their Behaviour
Join our upcoming Consumer Psychology & Behavioural Design course and learn practical tools to turn insights into actions.
Understand exactly why your customers behave as they do.
Master proven methods to ethically influence behaviour.
Increase conversions and create stronger customer connections.
Enhance your strategic thinking with actionable frameworks.
Next group of live online classes and self-paced tutorials TBA!
4-Week Course, Live Online & Self-Paced Sessions
Join the waitlist to be notified about our next cohort
100% Practical
9.4 Satisfaction score
Backed by science
27+ years' experience
2800+ Students
Empowering Teams at
Our work is used by innovation consultancies and organisations where decisions carry real risk, talent is hard to replace, and guessing is expensive.
100% Practical
9.4 Satisfaction score
Backed by science
27+ years' experience
2800+ Students
Introducing Our Consumer Psychology & Behaviour Design Course
Whether you are in Product or Marketing, I'm going to share with you the exact frameworks and techniques I've been using over the last 27 years with global brands and innovation consultancies to give them a competitive advantage.
This know-how has significantly helped them de-risk their decision-making and create more meaningful experiences. Each module focuses on a core topic area, Consumer Psychology - Decode their WHY, and Behaviour Design - Design their HOW.
What recent participants say
"Learning how to ask the right questions, to serve better and design better."
Azaria - Creative Strategist - Honduras
"The programme equipped me with seeing things in their actual form and seeing behaviour and motivations from different angles."
Richard - Director of Digital Experience - UK
"The mixture of watching the video and the online workshops, in a small group, while applying it to our own project made this a great hands-on experience."
Caterina - Senior UX/UI Designer - Spain
"The revelations were plenty in my own experience and how you can apply it"
Amy - UX Designer - UK
"I have got a couple of books on behaviour design, but the curation of this programme brings more depth and building connection to real life application"
Dominik - Lead Product Designer - Denmark
"I appreciate the dynamic and support. I also find that GRAMS framework can be applied even in personal life."
Amy - Product Manager - Thailand
“Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.”
- Don Norman
Meet Your Coach
Gary van Broekhoven
Nominated for the Masters Degree Teacher of the Year Award 2024! - Harbour Space University
My first job? Designing gambling machines for the French Mafia. Strange start, but it taught me this: if you want people to act, you need to understand what drives them.
For the past 25 years I’ve worked as a consumer psychologist and innovation coach, helping global brands and top consultancies turn original insight into their unfair advantage.
I created the GRAMS Method™ a framework now used by thousands of professionals to cut through noise, ask sharper questions, and uncover what customers and clients really want.
What Makes These Courses Truly Unique
DESIGNED SPECIFICALLY FOR:
Researchers
Marketers
Innovators
Service Designers
Product Managers
User Experience Designers
Founders, CEO's & Executives
Customer & Employee Experience Professionals
These courses are designed to bring as much real-world application for everyone who wants to get a deeper understanding of how customers, users, staff, patients etc. make decisions and how we can help them achieve better behavioural outcomes.
These courses are designed to be fun, easy to grasp and immediately applicable.
Be notified on the dates for next cohort
Which Level is right for you?
Consumer Behaviour Fundamentals
(4 weeks) Next cohort starts: TBA
Perfect for beginners in consumer psychology and behaviour design looking to build their core skills. You'll quickly master the essentials of consumer psychology and behavioural design fundamentals.
You’ll learn:
The real reasons customers behave the way they do.
Practical methods to ethically guide user behaviour.
Essential behavioural frameworks you can apply immediately!
Ideal for:
Marketing professionals, UX and Service designers and researcher, and entrepreneurs keen to dive into consumer psychology.
Anyone needing a strong foundation in behavioural design.
Advanced Behavioural Design Mastery
(4 weeks) Next cohort starts TBA
Ready for the next step? This advanced course is for those who know the basics, and want to deepen their understanding, refine their approach, and become true masters.
You’ll master:
Advanced insights from cutting-edge consumer psychology.
Sophisticated behavioural design frameworks and strategies.
Practical applications of behavioural science that deliver measurable results.
Ideal for:
Experienced marketing strategists, senior UX professionals, innovation leaders, and behavioural design enthusiasts looking to sharpen their skills further.
If you already have a degree in psychology and want to learn how to apply it to innovation, then this is for you.
What's Included in Each Course
Interactive Online Classes: 2 live sessions per week, each lasting 2 hours.
Engaging, Practical Learning: No fluff or filler, just skills you'll actually use.
'Ask Me Anything' Fridays: A weekly session for 6 months post-course, diving deeper into the week's theme to fine-tune your skills and keep them razor-sharp.
Exclusive Bonuses: Comprehensive documentation, actionable templates, and case studies to support ongoing learning.
What Previous Students Say
Mariam - UX Researcher
This course has been my favorite since I started studying ever. I loved everything about it, and I feel sad that it’s over. I would’ve loved it if all classes were this enjoyable and instructive. Truly, one of my best experiences ever, I have learnt a lot
Maite - Design Strategy
Not only the content was very interesting and applicable, but the session itself had a super clear and engaging structure.
In fact, it is so applicable that I have already absorbed the content and used it in a Design Sprint session with the team.
Olga - UX researcher
I would like to thank you for today's lecture. Not only was the theory very interesting and clearly presented, but the opportunity to try it out immediately with afterward's commentary was extremely beneficial! I could openly tell you that it was the most interesting lecture I've seen throughout the year.
Consumer Psychology and
Behaviour Design Package
The courses blend self-paced lessons with LIVE online group tutorials.
You'll learn the essential principles that shape all user behaviour and develop new skills in building psychology-driven products and campaigns.
TRY IT RISK FREE
100% Money Back Guarantee
Remember, you do not have to say YES right now. You only have to say MAYBE.
Start the course and if you decide it´s not for you at any time, no problem.
You can refund yourself anytime. No phone calls, no hassle. Just Send us an email, and we will refund you right away
The courses include!
Consumer Behaviour: Psychology & Behaviour Design Combo
All-in
4 weeks + bonuses!
Starting TBA - Fundamentals
TBA - Advanced/Mastery
Included as standard: All the digital self-paced videos in consumer behaviour helping you decode your users WHY in new ways, de-risking your decision making and giving you a leading edge in the market & Behaviour Design helping you design your users HOW based on the latest in behavioural science, de-risking your decision-making and giving you a leading edge in the market.
Fully decked: Complete set of documented frameworks with explanations, history and step by step guided templates. - Both modules.
Nothing Like YouTube or AI: Live and interactive online group classes 2x per week Where we go into much more detail into each topic and framework.
Community: One of the things students love is all the break-out room sessions helping them meet fellow ambitious peers
Never miss out: All classes are recorded, so you can catch up anytime.
Consultancy sessions: Live online 1x per week where we can discuss any topic making sure you are confident in your new skills and that is stays relevant to your industry. Value: 2000€
Bonus 01 - When life throws you lemons: Sometimes life gets in the way and you need to take a pause. now you can freeze at any point along the module and re-join where you left off but in the next cohort, guaranteeing you get the max out of your investment.
Bonus 02 - No FOMO: The industry is evolving but we don't want you to miss a beat, for a limited time only, we are offering you 12 months of future online video trainings (and there's a lot in the pipeline), stay updated on the latest movements in Consumer Psychology and Behaviour Design - 1000€
Bonus 03 - Limited time offer: This is the big one! Extended +1 month (2 months in total) live weekly group AMA-Ask me anything. Join our Friday group sessions, where you can ask specific questions making sure your new knowledge stays fresh and relevant. Value 5,000€
Complete package value 2750€
Yours for 1,500€
Don't want to wait
Access the self-paced online course Now!
Combined Consumer Behaviour - Digital Self-paced Course
For those of you who can't wait to get stuck in and benefit from all the frameworks and techniques to understanding consumer behaviour and designing better experiences.
This is the same course as the others except without the live classes and only one consulting session.
*If you later decide you want to join the live cohort, just send us an email and we'll help you.
What's The Alternative?
Your other options.
If you’re thinking of joining but still evaluating other options, here are some of the closest alternatives:
Psychology Books
We’re all for reading, but with countless psychology books out there, it could take years just to cover the basics. The catch? Most of them leave you stuck trying to bridge the gap between theory and practice.
Psychology Degree
Education is valuable, but let’s face it—it’s often costly and time-consuming. Most degrees take 2+ years and fall short when it comes to real-world, practical skills. Some of our students already have psychology degrees! (It's not a requirement).
Consultant / Agency
Some consultants can give your business a quick boost, but it’s a short-term fix. Empowering your team with consumer psychology & behaviour design skills delivers lasting impact at a fraction of the cost.
Workshops
Workshops have gained popularity over the past decade, but their brevity often limits depth and psychology-focused insights. You might walk away with a nice certificate, but you’re left with generic tactics that barely scratch the surface.
“It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
Recent Participant Reviews
"It is a great opportunity, the model of the programme, as well as the interaction was an amazing learning experience"
Sarah - Program Manager - Egypt
"Every time you provide a new framework, I just see there is a lot to apply it and make improvements, even in some places that you would not think of "
Leoncio - Scrum Master - Costa Rica
"It is very interesting; I got to learn new tools that I can now apply to my business"
Marilo - Founder/CEO sustainable Innovation Entrepreneur - Spain
Shun Lai - Digital Marketing
As a digital marketer, I’ve learned how important it is to understand why people make certain choices.
Whether you’re in marketing or design, knowing a bit of psychology helps you connect better with your audience.
Thank you, Gary, for your kindness and support. You are truly an energetic teacher, and I’ve learned so much from you!
Khoon Sint May - Entrepreneur
I want to extend my sincere gratitude to Gary for his engaging lessons on consumer behavior in Module 4. His expertise in psychology and the intriguing world of consumer decision-making has truly enhanced our learning experience. Thank you for your kindness and support throughout this journey!
Nyi Myat -Communications Consultant
What I learned wasn’t just for marketing. It’s impacted my personal life and how I design my courses as an instructor too. Everything I've learned is installed in my brain and will flow through me to others!
Thank you, Gary! Learning from you about what drives people has left me with only one question to answer: What drives me as a person?
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