Consumer Psychology and Behaviour Design Blog

From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences; for users, and for yourself. Whether you're curious about how people think, or you're preparing for your next big job interview, you'll find insights here to help you grow with purpose and land the role that fits you best.

Deceptive by Design: Is Your Company Being Unethical?

Deceptive by Design: Is Your Company Being Unethical?

Deceptive by Design: Is Your Company Being Unethical?Gary van Broekhoven
Published on: 14/05/2025

Learn about deceptive design and dark patterns, and how to spot unethical practices. Discover how to design with integrity and build lasting user trust.

Behaviour Design

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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