Energy, Utilities & Sustainability Innovation

Case Studies

Turning an Incubator Into a Culture Engine - Thailand

B.Grimm’s incubator teams did not need more ideas. They needed better evidence, faster. In Thailand, we ran a rapid intervention for 13 startup teams focused on one thing: improving discovery quality by asking the right questions, then decoding what they heard in a way that drives clear decisions.

We trained teams in advanced interviewing techniques and introduced our IP frameworks GRAMS and NOREX, designed to help teams access higher-quality insight in less time. The goal was to replace vague “customer feedback” with decision-grade signals that actually change what teams do next.

Each team left with a validation plan that included an interview plan, clear success criteria, and a practical method for turning conversations into next-step decisions. Alongside the tools, we reinforced the mindset that makes them work in the real world: stay agile, test assumptions early, and treat learning speed as a competitive advantage.

The bigger goal was culture change. B.Grimm wanted this innovation mindset to spread beyond the incubator startups into the wider organisation, so customer-led learning and faster validation became a normal way of working, not a special programme.

Transform your team

Our unique "Know-The-Customer" (KTC) programme that embeds consumer psychology, advanced interviewing and insights decoding skills throughout your next sprint or project, so your team produces decision-grade customer evidence leaders can align around.

If you’re trying to level up a team, this is your next step.