From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences, for users and for yourself. If you're curious about how people think and how you can bring consumer behaviour into your product, team or business, you're in the right place.
Mariam Tarek TawfikGamification boosts engagement, but does it match real motivation? Learn to balance intrinsic and extrinsic drivers for lasting, meaningful impact.
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Mariam Tarek TawfikBuilding products without user insight is like designing a space with no purpose. Behavioural personas reveal motivations to shape meaningful solutions.
“It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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