From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences, for users and for yourself. If you're curious about how people think and how you can bring consumer behaviour into your product, team or business, you're in the right place.
Mariam Tarek TawfikGamification boosts engagement, but does it match real motivation? Learn to balance intrinsic and extrinsic drivers for lasting, meaningful impact.
Mariam Tarek TawfikIs design thinking dead, or just misunderstood? Learn how research and consumer psychology can revive it and lead to truly user-centred solutions.
Mariam Tarek TawfikBuilding products without user insight is like designing a space with no purpose. Behavioural personas reveal motivations to shape meaningful solutions.
Mariam Tarek TawfikEffort tasks in hiring tap into effort justification—candidates value roles more when they work for them, boosting commitment and alignment.
Mariam Tarek TawfikAI is reshaping consumer psychology. Learn how pairing machine precision with human empathy can set you apart in this fast-changing field.
Mariam Tarek TawfikExplore the trend of dopamine fasting—what it is, whether it works, and how it might help improve focus, habits, and overall well-being.
“It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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