From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences; for users, and for yourself. Whether you're curious about how people think, or you're preparing for your next big job interview, you'll find insights here to help you grow with purpose and land the role that fits you best.
Mariam Tarek TawfikGamification boosts engagement, but does it match real motivation? Learn to balance intrinsic and extrinsic drivers for lasting, meaningful impact.
Mariam Tarek TawfikIs design thinking dead, or just misunderstood? Learn how research and consumer psychology can revive it and lead to truly user-centred solutions.
Mariam Tarek TawfikBuilding products without user insight is like designing a space with no purpose. Behavioural personas reveal motivations to shape meaningful solutions.
Mariam Tarek TawfikEffort tasks in hiring tap into effort justification—candidates value roles more when they work for them, boosting commitment and alignment.
“It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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