Gary van BroekhovenBiases distort research. Spot key ones like confirmation bias, stay flexible, ask open questions, and embrace being wrong as part of learning.
Gary van BroekhovenExplore decision-making biases that shape what we buy, why we choose, and how brands influence us—plus how to spot them in everyday life.
“It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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