Consumer Psychology and Behaviour Design Blog

Types of customer and user research

Gary van Broekhoven

Published on: 12/11/2024

Explore key types of customer research with this guide—featuring the GRAMS framework, behavioural insights, and motivational theory in action.

Behaviour DesignConsumer Psychology

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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What Drives Them

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