Consumer Psychology and Behaviour Design Blog

From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences; for users, and for yourself. Whether you're curious about how people think, or you're preparing for your next big job interview, you'll find insights here to help you grow with purpose and land the role that fits you best.

Here's my wildcard forecast for 2024's food trends.

Here's my wildcard forecast for 2024's food trends.

Here's my wildcard forecast for 2024's food trends.Gary van Broekhoven
Published on: 12/10/2024

Explore how weight loss drugs like Ozempic are reshaping the food industry, brand strategy, and consumer behaviour—with a dash of wit.

Behaviour Design

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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