30 Key Questions for UX Research
Gary van Broekhoven Published on: 23/06/2025
Discover 30 essential UX interview questions with expert follow-ups. Uncover valuable insights to improve design decisions and user experience.
Customer Discovery
Consumer Psychology and Behaviour Design Blog
From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences; for users, and for yourself. Whether you're curious about how people think, or you're preparing for your next big job interview, you'll find insights here to help you grow with purpose and land the role that fits you best.
Gary van Broekhoven
How Many People Should You Be Interviewing to Gain Real Insights?
Gary van Broekhoven Published on: 18/04/2025
Find out why five quality interviews can reveal more than twenty rushed ones, learn how to uncover insights and turn them into real action.
Behaviour DesignConsumer Psychology
Types of customer and user research
Gary van Broekhoven Published on: 12/11/2024
Explore key types of customer research with this guide—featuring the GRAMS framework, behavioural insights, and motivational theory in action.
Behaviour DesignConsumer Psychology
Nudge theory in a digital world
Gary van Broekhoven Published on: 08/11/2024
Explore how Nudge Theory applies to digital design—ideal for UX, service design, product, and marketing pros looking to guide user decisions.
Behaviour Design
“It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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