How to Structure Your Interview Questions and Answers in 2025
Master interview questions and answers with STAR and GRAMS Method™. Compare frameworks, refine behavioural techniques, and ace your next job interview.
From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences, for users and for yourself. If you're curious about how people think and how you can bring consumer behaviour into your product, team or business, you're in the right place.

Master interview questions and answers with STAR and GRAMS Method™. Compare frameworks, refine behavioural techniques, and ace your next job interview.

Explore key types of customer research with this guide—featuring the GRAMS framework, behavioural insights, and motivational theory in action.
“It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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