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From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences; for users, and for yourself. Whether you're curious about how people think, or you're preparing for your next big job interview, you'll find insights here to help you grow with purpose and land the role that fits you best.

How to Structure Your Interview Questions and Answers in 2025

How to Structure Your Interview Questions and Answers in 2025

How to Structure Your Interview Questions and Answers in 2025Molly Carol Redgrove
Published on: 11/09/2025

Master interview questions and answers with STAR and GRAMS Method™. Compare frameworks, refine behavioural techniques, and ace your next job interview.

Job Interview Preparation Tips
Types of customer and user research

Types of customer and user research

Types of customer and user researchGary van Broekhoven
Published on: 12/11/2024

Explore key types of customer research with this guide—featuring the GRAMS framework, behavioural insights, and motivational theory in action.

Behaviour DesignConsumer Psychology

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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