From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences; for users, and for yourself. Whether you're curious about how people think, or you're preparing for your next big job interview, you'll find insights here to help you grow with purpose and land the role that fits you best.
Molly Carol RedgroveMost interviews fail because customers don't feel safe enough to open up. Learn how trust and psychological safety unlock game-changing insights.
Molly Carol RedgroveAvoid surface-level answers in interviews. Learn 3 common mistakes that block insights – and how to unlock richer, more honest conversations.
Gary van BroekhovenBlend psychology and design with behaviour design to craft impactful user experiences and stand out in UX, product, and service design roles.
Gary van BroekhovenEnter the magic combination of consumer psychology and behaviour design. This duo can unlock a deeper understanding of your customer's needs, wants, and habits.
“It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
Join 5000+ readers receiving tips, edu-bites and latest research in the world of Consumer Psychology
Copyrights 2025 | WhatDrivesThem™ | Terms & Conditions