The academy of customer centricity
Master the Art of Designing Habits That Stick and Inspire Action
Transform how you design habits and master the art of creating lasting, impactful behaviors.
Learn proven frameworks and practical techniques developed through 27 years of experience, empowering you to design habits that stick and drive meaningful change.
Valued at 500€
Trusted by teams
What Recent Clients & Students Say
Simon - Experience Lead
Gary's GRAMS framework- a structured and rapid way of running and decoding user interviews has become the de facto standard within our office
Maite - Design Strategy
Not only the content was very interesting and applicable, but the session itself had a super clear and engaging structure.
In fact, it is so applicable that I have already absorbed the content and used it in a Design Sprint session with the team.
Olga - UX researcher
I would like to thank you for today's lecture. Not only was the theory very interesting and clearly presented, but the opportunity to try it out immediately with afterward's commentary was extremely beneficial! I could openly tell you that it was the most interesting lecture I've seen throughout the year.
"When motivation, ability, and a clear trigger come together at the same moment, behavior occurs."
BJ Fogg
Is this for you?
Habits by Design
Have you ever struggled to design products that help users adapt to new routines or embrace positive changes in their lives?
Do you find users starting with enthusiasm, only to drop off after a few days or weeks?
Have you wondered why some products inspire lasting behavior change while others fail to engage?
Do you feel stuck when trying to design systems that align with your users' deeper motivations and needs?
Have you ever tried to nudge users toward positive habits but found the change didn't stick?
Does creating meaningful, habit-forming experiences for your users feel like a challenge you're eager to master
If you said YES to any of these questions, this course is for you! No matter how long you've been working to influence user behavior, the right frameworks can take your skills to the next level.
By the end of this course, you’ll have the tools to guide users toward positive habits, align your product with their deeper motivations, and design experiences that drive lasting behavior change.
Valued at 500€
What will you gain?
Habits by Design
Learn how to guide users toward adapting better habits in a way that feels natural and motivating.
Gain a framework to identify and align with the behaviors and motivations of your users, creating meaningful connections.
Discover techniques to steer users effectively, even when challenges arise.
Master powerful yet simple strategies to uncover the deeper "WHY" behind user actions.
Unlock methods to present behavioral insights in a way that inspires action and drives real change.
Valued at 500€
TRY IT RISK FREE
100% Money Back Guarantee
Remember, you do not have to say YES right now. You only have to say MAYBE.
Start the course and if you decide it´s not for you at any time, no problem.
You can refund yourself anytime. No phone calls, no hassle. Just Send us an email, and we will refund you right away
Meet Your Coach
Gary van Broekhoven
With a background in Psychology and design, I foolishly began my career designing gambling machines. But the combination of academic and applied know-how, I went on to spend years working in many sectors in healthcare, including smoking cessation, Alzheimers and patient adherence.
27 years later, I was honoured with the nomination for the 2024 Master Teacher of the Year Award for my lectures in Consumer Behaviour by Harbour Space University.
My GRAMS and NOREX frameworks have become benchmark in academic and innovation circles and I am passionate about empowering as many people wanting to make this world a better place - if you're one of them,, then let's talk.
What oTHERS ARE SayING
Tanya - founder - aisheets.app
The GRAMS framework is gold. It strips out the noise and focuses on what really matters in user interviews. Gary doesn’t just teach; he translates complexity into action. Super sharp, super helpful.
Emiel - EO member + Entrepreneur
Never going back!
Gary ran a workshop at our EO retreat and his GRAMS framework was extremely insightful to decode the customer experience for the Startups. Multiple founders are now using his GRAMS framework and are seeing impressive results!
Wana - Founder of Ullabelle
Gary led a workshop on his proprietary customer research techniques for our group and my mind was blown! He has immense knowledge on how to get to the core of your customers problems and work towards creating a solution.
"The revelations were plenty in my own experience and how you can apply it"
Amy - UX Designer - UK
"I have got a couple of books on behaviour design, but the curation of this programme brings more depth and building connection to real life application"
Dominik - Lead Product Designer - Denmark
"I appreciate the dynamic and support. I also find that GRAMS framework can be applied even in my personal life."
Amy - Product Manager - Thailand
Maite - Design Strategy - Glovo
Not only the content was very interesting and applicable, but the session itself had a super clear and engaging structure.
In fact, it is so applicable that I have already absorbed the content and used it in a Design Sprint session with the team.
Simon - Experience Lead - Electrolux
Gary's GRAMS framework- a structured and rapid way of running and decoding user interviews has become the de facto standard within our office
Olga - UX researcher - Freelance
I would like to thank you for today's lecture. Not only was the theory very interesting and clearly presented, but the opportunity to try it out immediately with afterward's commentary was extremely beneficial! I could openly tell you that it was the most interesting lecture I've seen throughout the year.
Maria Victoria - Head of CX and Behavioural Psychologist
A passionate professional, Gary's “learning by doing” approach transforms any working session into a continuous learning experience for both coworkers and clients. His ability to apply real life examples to tackle different challenges, along with his extensive understanding of tools and processes, gives him the ability to effortlessly transform raw data into actionable insights and innovative solutions. An inspiring mentor to learn from and fantastic person to work with!
David - Head of Design - Volvo
Gary is, without a doubt, one of the people I learned the most from in my entire design career. I worked with Gary for multiple years now in different capacities, not only leading together digital transformation and innovation-driven initiatives for global clients but also leading cross-functional, cross-location teams together.
Lillian - UX Designer - Freelance
Gary is definitely one of the best professors I’ve had in my academic career. I feel like his passion and energy made the experience beyond enjoyable. Wish he’d have more classes. Gosh I can’t remember listening so actively to anyone that wasn’t an actor in Game of Thrones. He’s a star!
I learnt that it is very important to gain a psychological and sociological perspective at the beginning of the entrepreneurial path. Gary did not leave any point unclear. It was a great and effective course in a compact way.
This class has been my favorite since I started studying ever. I loved everything about it, and I feel sad that it's over. I would've loved it if all classes were this enjoyable and instructive. Truly, one of my best experiences ever.
Gary is a phenomenal instructor, the way he utilizes human behavior to manage his class is great, the stories about his past clients and how other businesses use consumer behavior to understand their consumers and how they behave. This was by far the most interesting class I have ever taken.
Gary is definitely one of the best professors I've had in my academic career. I feel like his passion and energy made the experience beyond enjoyable. Wish he'd have more classes. Gosh I can't remember listening so actively to anyone that wasn't an actor in Game of Thrones. He's a star!
The class is important for most of us who worked in marketing since we were taught how to use psychology in marketing. The course is interesting and sort of lays the foundations for many more to come.
Gary is great, and the way he delivers the class is fun and easy to follow. He clearly understands and is able to guide all students. I love his class!
We stopped guessing and built exactly what customers wanted - for once!
Our whole team relies on GRAMS, it's incredibly effective. - thanks Gary!
Gary makes the topic interesting, and he makes sure everyone fully understands it. While trying to make the class as interactive as possible. It is one of the best courses I have taken throughout my education.
I love the practical examples that the course exposed us to. Gary really touched a lot of things when explaining the course, the examples he gave us were awesome and I learnt a lot.
The way Gary presented the subject is very clear and made me understand the concepts easily. I liked learning about each of the theories.
Gary truly cares about his profession. He is so knowledgeable, very kind and always there to answer all of our questions. I would like to thank him for such a wonderful module.
Recalling my past knowledge about consumer behaviors and psychology lessons... now Gary matched them up, mixing all the materials to hit a bigger target in analysing how consumers react, purchase, and response from those aspects.
Very interesting concepts that are important for us to understand consumer (and our own) psychology and behavioural patterns better. Gary focuses less on textual learning and more on class participation and discussions.
I liked that the theories are used in our daily life practise. The course was eye-opening regarding how marketing strategies strongly leverage the behaviours of the consumers, and it is really helpful.
I am glad this course focuses on the learning process and rather the understanding of how relevant it is to your work while discussing how you apply it to our own cadence.
When you Access The Course Now!
What is included when you sign up:
Recorded Training: The frameworks and the advanced techniques including active listening, rapport and dealing with difficult interviews, everything to master insightful interviews.
Value: €250The Designing Habits Manual: All the tips, techniques and frameworks, checklists, tech stack, plus other further readings to take your level even higher.
Value: €50The BJ Fogg Framework + Method: Upgrade traditional approaches to help users adapt to better habits, design effective behavior change strategies, and present actionable insights that drive meaningful results!
Value: €100BONUS #1 - Access to the Recordings for 1 Year : Meaning you keep your access for one full year plus you get instant access to any new videos we upload to the course, keeping you up to date with all the latest advancements.
Value: €50BONUS #2 - Habits Design Certification: One of the most desired skills is the ability to have insightful conversations with people, let your efforts stand out with certification. (You must hop on a short call to receive the certification).
Value: €50
Valued at 500€
9.4 Satisfaction rate
“The next big thing is not technology. It’s the understanding of people.”
Don Norman
STILL NOT SURE?
Frequently Asked Questions
Certifications?
Yes, upon completing the course you can book a call with us to make sure you understood everything, and we will get you certified right away.
Time commitment?
This course is only 12 recorded videos, that varies from 5 to 7 minutes each.
Course Work?
No mandatory coursework or final exams. We recommend applying lessons directly to your projects for personalised feedback.
Is there a final exam or deliverable?
No exam, but it’s important that you really get the most from this investment in yourself. Students enjoy and get more out of it by applying the lessons directly to their work. And we would love to hear how it improved your interviews
If I chose one of the courses, and decide that I want to join the other one as well, can I claim a discount offer?
Yes, you can! You can contact us and we will give a special code, to purchase the other course at a discount to match the discounted offer.
If I sign up today, when can I start?
You can access all the videos and training material the day you purchase it and go at it on your own pace.
Support and resources?
The course includes a pack with all necessary frameworks in digital and downloadable formats.
Can this be passed as business expense?
As a registered company, we provide invoices, allowing you to claim this as a business expense.
Any plans for companies?
Custom plans are available for companies and teams. Contact [email protected] for details.
What happens after I pay?
After you pay you receive your invoice, as well as your login instructions, where you are able to access the course instantly
If I start it and decide that it's not for me?
We offer a 100% refund policy if the course doesn’t meet your expectations.
Still not sure?
Questions? Or perhaps you just want to get to know your professor, no problem, just click here to hop on a zoom call and we can answer all your questions.
“ It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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