BEHAVIOUR CHANGE FOR GOOD move forward
Stand out professionally and deliver measurable, lasting outcomes by leveraging behavioural science in UX, Product, Sustainability, Marketing, Innovation, and Learning & Development.
Introducing The Eight Pillars Of Behaviour Change
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What People Are Saying About
This Programme
The programme equipped me with seeing things in their actual form and seeing behaviour and motivations from different angles.
Richard - Director of Digital Experience - UK
"I have got a couple of books on behaviour design, but the curation of this programme brings more depth and building connection to real life application"
Dominik - Lead Product Designer - Denmark
Every time you provide a new framework, I just see there is a plenty of room to apply it and make improvements, even in some places that you would not think of
Leoncio - Scrum Master - Costa Rica
100% Money Back Guarantee
This is an investment in yourself and your time is important. If you start the course and decide it´s not for you at any time, no problem. You can request a refund anytime, hassle free. Just email us, and we'll refund you right away
The 1st Impact Cohort for 2025
There's no other programme out there that gives you the real learning-by-doing experience making sure it sticks and you get your ROI as quickly as possible and many times over!
We begin TUESDAY 24th of June
This cohort is limited to only 20 participants to ensure personalised attention, deep community connection, and maximum impact.
Time Zone Workshop Time - Tuesdays & Thursdays
USA (EDT) 9:00 AM - 11:00 AM
UK (BST) 2:00 PM - 4:00 PM
Europe (CEST) 3:00 PM - 5:00 PM
UAE (GST) 5:00 PM - 7:00 PM
Thailand (ICT) 8:00 PM - 10:00 PM
Regardless of your job, behaviour change is hard to do unless you use the basic frameworks properly.
oh, and AI won't save you on this bit - but I can show you how to use it!
Master The Eight Pillars of Behaviour Change:
Programme Curriculum
*This isn’t just another video course
It’s a live online an interactive training programme where you stretch your mind, with fellow game-changers!
In 4 weeks, you'll be decoding and designing new experiences for your customers that keep them coming back for more.
Decode Human Behaviour
Week One
Workshop 1: Culture and Customer Types
What works for one group can put the other group off. Effortlessly navigate cultural differences and clearly define customer segments, so your solutions resonate across diverse audiences.
Workshop 2: Insights hunting (not just GPT)
Rapidly uncover deep, actionable insights, from every customer conversation, enabling you to design targeted solutions that address real customer struggles.
Week Two
Workshop 3: Value and Perception
Transform customer perceptions and clearly communicate the true value of sustainable options, removing economic and convenience barriers.
Workshop 4: Cognitive Biases and Heuristics
Predict and ethically influence customer decisions by understanding hidden biases, making your sustainability efforts more effective.
Design New Behaviours And Habits
Week Three
Workshop 5: Motivation and Conditioning
Master motivational drivers and conditioning techniques to quickly convert customer interest into sustained action.
Workshop 6: Behaviours, Habits, and Routines
Seamlessly embed your sustainability solutions into daily customer routines, ensuring long-term engagement and adoption.
Week Four
Workshop 7: Memory and Persuasion
Create highly memorable experiences that effortlessly persuade customers to prioritise sustainable choices.
Workshop 8: Gamification, Deceptive Design, and Ethics
Ethically use gamification to boost engagement, while confidently avoiding manipulative design practices, building lasting consumer trust.
“ It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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