Consumer Psychology for Smarter, Customer-Centric Decisions

Give your team the tools to turn behavioural insights into action and design for real user behaviour.

100% Practical

9.4 Satisfaction score

Backed by science

27+ years' experience

2800+ Students

The Pace of Change is Relentless

Consumer behaviour is changing faster than ever, and competition is relentless. What worked yesterday may not work tomorrow, and teams that rely on assumptions risk falling behind. To stay ahead, businesses need more than just data, they need the ability to decode real user behaviour and apply it with precision.

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How Elite Teams Win

Top athletes and leaders don’t train alone. They have specialist coaches who fine-tune their performance, and push them beyond their limits. Olympic athletes and innovation squads train smarter, not just harder.

So why should yours be any different?

Our behavioural design training gives your team proven frameworks to decode consumer behaviour and design for real impact. In a market that never stands still, we equip teams with practical, applicable tools to move beyond guesswork, understand what drives decisions, and create products and services that truly connect.

SOME OF THE AMAZING BRANDS WE'VE WORKED WITH

image of companies that trusted what drives them

Your Coach

Honoured as a 2024 Master Teacher of the Year nominee, I’ve spent 27 years helping global teams decode game-changing insights through powerful frameworks like GRAMS and NOREX, now recognised in academia and innovation.

From NASA to Disney, I’ve led global teams to success.

Now, I’m here to equip your team with the same expertise to stay ahead in a fast-changing market.

Who is this for?

For teams in Service & Product Design, Marketing, and Strategy who need to

understand behaviour and apply it for real impact.

Ideal for:

Research and Product Teams – Uncover insights and shape behaviour.
UX and Service Designers – Create experiences that drive action.
Marketing and Growth Teams – Boost engagement and conversions.
Innovation and Strategy Leaders – Spot patterns and influence decisions.

What Your Team Will Learn

Good decisions start with the right conversation. Let’s talk and see if this training is what your team needs.

With 27 years in behavioural design, consumer psychology, and user research, I’ve worked with teams at NASA, Disney, and American Express. My frameworks, GRAMS and NOREX, are recognised in academia and innovation, helping teams ask better questions, understand behaviour, and turn insights into action.

Whether you’re ready to go or just exploring options, a quick chat will make the next step clear.

“The next big thing is not AI. It’s the understanding of people.”

Don Norman

Popular Workshops For Teams

We also create bespoke trainings based on the needs of individual teams.

Master Insightful Conversations

with Users and Customers

GRAMS Method training and advanced interviewing techniques equips teams from sales to UX with the skills to turn everyday conversations into powerful sources of insight.

Sharper Insights – Uncover what customers really think, not just what they say, uncover their WHY.
Confident Interviews – Lead conversations with control, even in challenging situations.
Active Listening – Spot hidden cues and ask the right follow-up questions.
Stronger Rapport – Build trust quickly to get more honest, valuable responses.

These sessions can be either online or in-person and takes 3-6 hours.

Behaviour Design Fundamentals

Mastering behavioural design helps teams move beyond guesswork to create experiences that truly influence behaviour.

Deeper Customer Insights – Uncover what truly drives decisions beyond surface-level data.
Stronger Influence – Ethically guide choices to boost engagement and conversions.
Smarter Strategies – Design experiences based on real behaviour, not assumptions.
Better Decisions – Apply behavioural science to create messaging and products that drive action.

These sessions can be either online and typically over a 4 week (total 12hrs) or in-person over 2 or 3 days.

The training also includes follow-up coaching sessions making sure everyone is successful.

Advanced Behaviour Design and Consumer Psychology

For teams ready to go beyond the basics, advanced training in consumer psychology and behavioural design goes even deeper, more strategic and subtle ways to shape behaviour.

Predictive Insights – Anticipate customer decisions using cognitive biases and behavioural patterns.
Advanced Influence – Apply cutting-edge persuasion techniques while maintaining ethical integrity.
Precision Strategies – Design interventions that shift behaviour at key decision points.

These sessions can be either online and typically over a 4-8 week (total 12-24hrs) or in-person over 3-6 days. The training also includes follow-up coaching sessions making sure everyone is successful.

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What previous students say

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transforms your customer insights into results.

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Recent Reviews from clients

Shun Lai - Digital Marketing

As a digital marketer, I’ve learned how important it is to understand why people make certain choices.

Whether you’re in marketing or design, knowing a bit of psychology helps you connect better with your audience.

Thank you, Gary, for your kindness and support. You are truly an energetic teacher, and I’ve learned so much from you!

Khoon Sint May - Entrepreneur

I want to extend my sincere gratitude to Gary for his engaging lessons on consumer behavior in Module 4. His expertise in psychology and the intriguing world of consumer decision-making has truly enhanced our learning experience. Thank you for your kindness and support throughout this journey!

Nyi Myat -Communications Consultant

What I learned wasn’t just for marketing. It’s impacted my personal life and how I design my courses as an instructor too. Everything I've learned is installed in my brain and will flow through me to others!

Thank you, Gary! Learning from you about what drives people has left me with only one question to answer: What drives me as a person?