When innovation feels risky, most teams retreat
Silos, time pressure, and unclear ways of working slow decisions, drain confidence, and quietly erode relevance.
We help teams move forward with clarity.
Empowering Teams at
Our work is used by innovation consultancies and organisations where decisions carry real risk, talent is hard to replace, and guessing is expensive.
100% Practical
9.4 Satisfaction score
Backed by science
27+ years' experience
2800+ Students
What’s usually happening inside organisations
Most teams don’t lack talent. They lack the conditions to use it. Work is split across silos. Calendars full.
There’s no shared process for how to innovate effectively. So people stay in their lanes. They avoid challenging assumptions. Many stop seeing themselves, or their organisation, as innovative.
At first, this feels sensible. Over time, the risk of inaction grows. Brands lose relevance and talented people leave because more meaningful work exists with the competition.
In many organisations, not innovating well is now the bigger risk.
What this work focuses on
We work directly with the teams doing the innovation.
We coach them to:
collaborate across silos
create space for thinking within busy schedules
use the right innovation methods at the right moment
make clearer customer decisions with confidence
This does introduce new ways of working. Deliberately.
Not generic frameworks.
Not one-size-fits-all workshops.
Practical processes teams can use when the pressure is on, and reuse long after we’re gone.
Why organisations trust this approach
This work is grounded in 25+ years of experience:
leading global innovation teams
working inside large, complex organisations
helping clients build innovation capability across industries
That experience is sharpened by consumer psychology and behavioural science. It is used to understand what drives your customers.
It is also shaped by ongoing university-level teaching, keeping the work rigorous, current, and practical.
Most importantly, it is built for reality. Not ideal conditions.
What Results organisations typically see
Outcomes vary by context, but commonly include:
clearer, faster decision-making
less friction between teams and functions
more confidence to move beyond incremental change
higher engagement from strong contributors
better retention because progress feels possible again
In short: lower internal risk and better momentum.
Why This Programme Works in Real Organisations
We understand the challenge of driving meaningful change in complex organisations, where the talent is there, but time, structure and clarity are not.
For over 25 years, Gary van Broekhoven has helped large organisations understand how people actually behave under real pressure, reducing risk and improving the quality of decisions that shape strategy and innovation.
His background is in behaviour design where outcomes are immediate and assumptions are tested fast, including early work designing gambling machines, where only what truly drives behaviour survives. He now applies that same rigour to help organisations unlock their people’s potential and respond effectively when markets shift.
This programme brings that experience into a practical, structured approach that works without disrupting the business.
Organisations Gary Has Worked With
Sanofi
Nasa
Disney
Vodafone
Fjord
Innocent Drinks
AstraZeneca
Bombardier
ICU Medical
DMI
AXA
Virgin
Roca
SEAT
Leo Pharma
B.GRIMM
American Express
ESADE
Reckitt Benckiser
Startup Bootcamp
Takeda Pharmaceutical
Wipro
Zurich Insurance
Hospital Clinic
Staples
NatWest
IDEO
JLL
YPO
EO
Is this worth a conversation?
Most organisations start with a short confidential call.
Not to be sold to.
But to step back and look clearly at:
where innovation is slowing down
where confidence is being lost
and what’s actually getting in the way
For many leaders, the conversation itself is useful.
At worst, you leave with sharper clarity.
At best, you see a practical way forward.
Either way, it is low risk and usually time well spent.
Next steps
A focused, no-pressure discussion.
No pitch. No obligation.
A short document you can review or share internally.
Final note
Innovation doesn’t fail because organisations don’t care.
It fails when capable people don’t have the time, confidence, or processes to act.
That’s the problem this work is designed to solve.
What recent participants say
"Learning how to ask the right questions, to serve better and design better."
Azaria - Creative Strategist - Honduras
"The programme equipped me with seeing things in their actual form and seeing behaviour and motivations from different angles."
Richard - Director of Digital Experience - UK
"The mixture of watching the video and the online workshops, in a small group, while applying it to our own project made this a great hands-on experience."
Caterina - Senior UX/UI Designer - Spain
"The revelations were plenty in my own experience and how you can apply it"
Amy - UX Designer - UK
"I have got a couple of books on behaviour design, but the curation of this programme brings more depth and building connection to real life application"
Dominik - Lead Product Designer - Denmark
"I appreciate the dynamic and support. I also find that GRAMS framework can be applied even in personal life."
Amy - Product Manager - Thailand
Recent Participant Reviews
"It is a great opportunity, the model of the programme, as well as the interaction was an amazing learning experience"
Sarah - Program Manager - Egypt
"Every time you provide a new framework, I just see there is a lot to apply it and make improvements, even in some places that you would not think of "
Leoncio - Scrum Master - Costa Rica
"It is very interesting; I got to learn new tools that I can now apply to my business"
Marilo - Founder/CEO sustainable Innovation Entrepreneur - Spain
Shun Lai - Digital Marketing
As a digital marketer, I’ve learned how important it is to understand why people make certain choices.
Whether you’re in marketing or design, knowing a bit of psychology helps you connect better with your audience.
Thank you, Gary, for your kindness and support. You are truly an energetic teacher, and I’ve learned so much from you!
Khoon Sint May - Entrepreneur
I want to extend my sincere gratitude to Gary for his engaging lessons on consumer behavior in Module 4. His expertise in psychology and the intriguing world of consumer decision-making has truly enhanced our learning experience. Thank you for your kindness and support throughout this journey!
Nyi Myat -Communications Consultant
What I learned wasn’t just for marketing. It’s impacted my personal life and how I design my courses as an instructor too. Everything I've learned is installed in my brain and will flow through me to others!
Thank you, Gary! Learning from you about what drives people has left me with only one question to answer: What drives me as a person?
“ It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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