Stop Guessing. Learn Exactly What Makes Your Customers Click

Master the Fundamentals of Consumer Psychology and Behavioural Design in a Practical, Self-Paced Course.

TRUSTED BY

100% Practical

9.4 Satisfaction score

Backed by science

27+ years' experience

2800+ Students

The same old story

Ever felt like you're guessing what your customers really want, or spent hours tweaking designs without knowing if they'll resonate?

When customer insights are unclear, you're left making important decisions in the dark, risking your time and resources.

Let's face it, no one enjoys launching a beautifully designed product that users glance at once and never use again.

That's why we created the Behavioural Design Playbook and self-paced course, your practical guide to confidently understanding consumer psychology and crafting experiences your audience will genuinely love, without the guesswork.

My promise to you!

By the end of this course, you’ll be able to:

Understand the psychology behind decision-making and behavioural influence.
Apply behavioural frameworks to enhance your products, services, and marketing.
Recognise and avoid biases that derail good design.
Move beyond what people say and uncover what truly drives their actions.
Design ethical, effective experiences based on consumer psychology.
Giving you clearer insights, saving time, reducing risk, and sharpening your competitive edge!

What previous clients & students say

Is this for you?

This course is for professionals in UX, product, marketing, research, and strategy who want to understand consumer behaviour and apply it to their work. If you need to move beyond assumptions and design for how people really think and act, this course is for you.

This isn’t just theory. You’ll get practical tools and real-world examples so you can start applying what you learn from day one - If I fail to deliver, you get your money back!

Trusted by TEAMS AT

Your Coach

Gary van Broekhoven

Honoured as a 2024 Master Teacher of the Year nominee, I’ve spent 27 years helping global teams decode game-changing insights through powerful frameworks like GRAMS and NOREX, now recognised in academia and innovation.

From NASA to Disney, I’ve led global teams to success.

Now, I’m here to equip you with the same expertise to stay ahead in a fast-changing market.

Simon - Experience Lead

Gary's GRAMS framework is a structured and rapid way of running and decoding user interviews has become the de facto standard within our office

Maite - Design Strategy

Not only the content was very interesting and applicable, but the session itself had a super clear and engaging structure.

In fact, it is so applicable that I have already absorbed the content and used it in a Design Sprint session with the team.

Olga - UX researcher

I would like to thank you for today's lecture. Not only was the theory very interesting and clearly presented, but the opportunity to try it out immediately with afterward's commentary was extremely beneficial! I could openly tell you that it was the most interesting lecture I've seen throughout the year.

Everything you need to decode consumer behaviour and design experiences based on behavioural science.

Most people design experiences based on guesswork, opinions, or what users say. Real consumer behaviour often tells a different story.

This course gives you essential frameworks to:

Decode the real drivers of consumer behaviour.
Move beyond assumptions to make confident decisions.
Craft experiences that authentically shape behaviour.
Gain practical, career-enhancing skills immediately applicable in your work.

You’ll master 12 proven frameworks and theories applicable across all B2C sectors, radically changing how you design consumer experiences.

(Three exclusive frameworks developed by the course author are taught first-hand).

Ready to master consumer psychology and behavioural design?

Special Beta Launch Price (total value:1200€).

Grab it before prices go up in May!

What clients and students say

Maria Victoria - Head of CX and Behavioural Psychologist

A passionate professional, Gary's “learning by doing” approach transforms any working session into a continuous learning experience for both coworkers and clients. His ability to apply real life examples to tackle different challenges, along with his extensive understanding of tools and processes, gives him the ability to effortlessly transform raw data into actionable insights and innovative solutions. An inspiring mentor to learn from and fantastic person to work with!

Lillian - UX Designer

Gary is definitely one of the best professors I’ve had in my academic career. I feel like his passion and energy made the experience beyond enjoyable. Wish he’d have more classes. Gosh I can’t remember listening so actively to anyone that wasn’t an actor in Game of Thrones. He’s a star!

David - Head of Design

Gary is, without a doubt, one of the people I learned the most from in my entire design career. I worked with Gary for multiple years now in different capacities, not only leading together digital transformation and innovation-driven initiatives for global clients but also leading cross-functional, cross-location teams together.

TRY IT RISK FREE

100% Money Back Guarantee

Remember, you do not have to say YES right now. You only have to say MAYBE.

Start the course and if you decide it´s not for you at any time, no problem.

You can get a refund anytime, no hassle, just email us, and we will refund you right away

The Beta Bonuses!

What is included when you sign up:

Self-paced, 12 hours of training.

Practical video modules: clearly teaching you both the WHY (Consumer Psychology) and the HOW (Behavioural Design) behind consumer actions. (Value: €500)
Complete Framework Deck (200+ pages): Over 30 practical templates and guides to apply instantly. (Value: €100)
Official Certification: Showcase your skills and boost credibility on LinkedIn..
Lifetime Access: Revisit lessons anytime, at your convenience.
BONUS #1 - Personalised 1-hour consultancy session (Online, Live)
Discuss real-world applications and ensure you're fully confident with your new skills. (Value: €250)
BONUS #2 - Free updates: Instant access to all course updates, new methods, and frameworks throughout the year,
and there's lots coming! (Value: €250)
BONUS #3 - Join one of our live AMA sessions: We run weekly "Ask me anything" sessions with students from our live cohorts, come and join in and learn from the latest in consumer psychology. (Value: €100)

Valued at 1200€ - Priced fixed until May 2025

9.4 Satisfaction rate

YOUR INFORMATION

Payment

Remember, this is my promise to you.

By the end of this course you will:

Understand the psychology behind decision-making and behavioural influence.
Apply behavioural frameworks to enhance your products, services, and marketing.
Recognise and avoid biases that derail good design.
Move beyond what people say and uncover what truly drives their actions.
Design ethical, effective experiences based on consumer psychology.
Giving you clearer insights, saving time, reducing risk, and sharpening your competitive edge!

You’ll master 12 proven frameworks and theories applicable across all B2C sectors,

radically changing how you design consumer experiences.

Valued at 1200€ - will change in May 2025

Did you know?

This skillset is highly demanded yet only 1% have it!

Designers:
Create user experiences that resonate deeply by applying proven psychological principles while reducing the risk of design decisions that miss the mark.
Product Managers:
Make smarter, data-driven product decisions with confidence by understanding what truly motivates your users, de-risking feature prioritization and development.
Marketers:
Craft campaigns that connect emotionally and drive action, ensuring your marketing efforts hit the right notes and reduce wasted resources.
Researchers:
Decode user behavior with precision and uncover the "why" behind the data, enabling more impactful insights and confident stakeholder recommendations.
Innovators and Entrepreneurs:
Design products and services that people love, ensuring long-term success, loyalty, and a reduced risk of costly missteps.

“The next big thing is not technology. It’s the understanding of people.”

Don Norman

*Bonus gift - Discover the 3 Ingredients Behind Every Human Behaviour

Access Now For Free: Intro to Behaviour Design Masterclass!

Learn the exact Behaviour Design process to rapidly boost engagement, influence ethical decisions, and drive lasting change.

For Researchers, Product and Service Designers, Innovators, Marketers and Sales.

No psychology experience needed
Clear, practical steps
Instantly actionable insights

Sign up to get instant access!

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STILL NOT SURE?

Frequently Asked Questions

Will I gain a recognised certification?

Yes, upon completing the course, you will receive a certificate of completion. For those who submit a project in the advanced level, a certificate of Mastery is issued. All certificates have a unique ID code and can be uploaded to LinkedIn etc.

How much time commitment is there?

For self-paced, you can obviously go well, at your own pace. For the live groups, Expect to invest 4-5 hours per week, with flexibility in how you distribute your time. All class sessions will also be recorded if you want to catch-up.

Do I have to do course work?

No mandatory coursework or final exams. The course is designed in a typical innovation project format (Design Thinking), We've designed each class to be immediately applicable to your own projects.

Is there a final exam or deliverable?

No exam, but it’s important that you really get the most from this investment in yourself. Students enjoy and get more out of it by applying the lessons directly to their work, personal project or university project. If you chose to do your own project, then you can hand that in and I can give feedback.

Do I need previous knowledge in psychology?

Even though we regularly have students with degrees in psychology who want to learn the application side, no prior psychology knowledge is expected or required, making this course suitable for all levels.

If I chose one of the courses, and decide that I want to join an other one as well, can I claim a discount offer?

We want to reward loyalty, contact us and we'll see how we can help.

If I sign up today, how soon can I start?

If self-paced, then you'll immediately receive an email with your login details etc, and you can start. If you are joining a live cohort, you can access all the videos and training material on the day the course starts, this allows everyone to start in the same place. Once it has started, you can go at your own pace.

Support and resources?

The course includes a pack (200+ pages!) with all necessary frameworks in digital and downloadable formats, live weekly Q&A sessions, and additional resources for continuous support, don't worry, we have you covered.

Can this be passed as business expense?

Yes- you can claim this as a business expense. If you are outside of Spain, then you will be excempt of VAT/IVA/Tax. Just send us an email and we will prepare your receipt accordingly.

Any plans for companies?

Custom plans are available for companies and teams. Contact [email protected] for specific details.

Does this include lifetime access?

Absolutely, you paid, it's yours, plus, for a limited time, you'll get all the latest industry methods included, (once I've recorded them).

If I start it and decide that it's not for me?

We offer a 100% refund policy if the course doesn’t meet your expectations.

Who are you and why should I learn from you?

I started my career designing gambling machines, but I've also worked in a wide range of sectors from healthcare to financial institutions to transport and even toys for Disney. My experience is pure hands on, learning what really works vs what looks good on paper, and I'm only here to show you what is proven to work time and time again in a wide range of industries.

Still not sure?

Questions? Or perhaps you just want to get to know your professor, no problem, just click on the link to book a zoom call and we can answer all your questions. Also, you are welcome to check out our masterclasses as a taster.

Reviews from even more clients

I learnt that it is very important to gain a psychological and sociological perspective at the beginning of the entrepreneurial path. Gary did not leave any point unclear. It was a great and effective course in a compact way.

This class has been my favorite since I started studying ever. I loved everything about it, and I feel sad that it's over. I would've loved it if all classes were this enjoyable and instructive. Truly, one of my best experiences ever.

Gary is a phenomenal instructor, the way he utilizes human behavior to manage his class is great, the stories about his past clients and how other businesses use consumer behavior to understand their consumers and how they behave. This was by far the most interesting class I have ever taken.

Gary is definitely one of the best professors I've had in my academic career. I feel like his passion and energy made the experience beyond enjoyable. Wish he'd have more classes. Gosh I can't remember listening so actively to anyone that wasn't an actor in Game of Thrones. He's a star!

The class is important for most of us who worked in marketing since we were taught how to use psychology in marketing. The course is interesting and sort of lays the foundations for many more to come.

Gary is great, and the way he delivers the class is fun and easy to follow. He clearly understands and is able to guide all students. I love his class!

Inspiring teacher that make his students love to attend and participate in his class.

Gary was very good at explaining consumer behavior in the simplest way possible.

Gary makes the topic interesting, and he makes sure everyone fully understands it. While trying to make the class as interactive as possible. It is one of the best courses I have taken throughout my education.

I love the practical examples that the course exposed us to. Gary really touched a lot of things when explaining the course, the examples he gave us were awesome and I learnt a lot.

The way Gary presented the subject is very clear and made me understand the concepts easily. I liked learning about each of the theories.

Gary truly cares about his profession. He is so knowledgeable, very kind and always there to answer all of our questions. I would like to thank him for such a wonderful module.

Recalling my past knowledge about consumer behaviors and psychology lessons... now Gary matched them up, mixing all the materials to hit a bigger target in analysing how consumers react, purchase, and response from those aspects.

Very interesting concepts that are important for us to understand consumer (and our own) psychology and behavioural patterns better. Gary focuses less on textual learning and more on class participation and discussions.

I liked that the theories are used in our daily life practise. The course was eye-opening regarding how marketing strategies strongly leverage the behaviours of the consumers, and it is really helpful.

I am glad this course focuses on the learning process and rather the understanding of how relevant it is to your work while discussing how you apply it to our own cadence.

“ It’s not what they drive that counts but what drives them.”