A Practical Digital Course Designed to Rapidly Boost Your Interview Skills, Confidence, and Results!
Learn from my 27 years of field experience the GRAMS Method and advanced techniques, taking your interviewing skills to a new level.
Running interviews isn't always easy. Awkward pauses, biased answers, or conversations that don't seem to lead anywhere, sound familiar?
This course quickly equips you with the essential tools and confidence you need to turn every conversation into actionable, insightful outcomes.
Proven frameworks to structure meaningful interviews
Techniques to rapidly build rapport and reduce interview anxiety
Strategies for avoiding bias and ensuring clear, honest responses
Immediate application to real-world scenarios for tangible results
Worried about time?
No worries, the modules are concise, practical, and designed to fit effortlessly into your crazy schedule.
This course caters equally to beginners and seasoned interviewers wanting to refine their approach. Each module provides step-by-step guidance suitable for every level.
In fact, it is so applicable that I have already absorbed the content and used it in a Design Sprint session with the team.
Gary van Broekhoven
I'll be honest, when I started in research I wasn't exactly a natural. I thought customer interviews meant strictly following a set process and trying to walk in people's shoes, but my insights were still pretty superficial.
My so-called "soft skills" felt more like blunt instruments. Not exactly subtle or effective!
Fast forward 27 years. As a consumer psychologist and behavioural designer working with some of the biggest brands and consultancies in the world, I've interviewed thousands of people from all walks of life. I've learned precisely what works, and perhaps more importantly, what doesn't.
Today, my GRAMS and NOREX frameworks are recognised as benchmarks in both academic and innovation circles. Now I'm excited to share everything I've discovered to help you get truly actionable insights from every interview you run.
Don Norman
With over 1800 professionals in some of the biggest brands and innovation agencies trained in GRAMS, this certificate is now becoming a recognised symbol of comeptence.
This is an investment in yourself and your time is important.
If you start the course and decide it´s not for you at any time, no problem.
You can request a refund anytime, hassle free. Just email us, and we'll refund you right away
What is included when you sign up:
Complete Training: The frameworks and the advanced techniques including active listening, rapport and dealing with difficult interviews, everything to master insightful interviews. Value: 250€
The Interviewing + Decoding Manual: All the tips, techniques and frameworks, checklists, tech stack, plus other further readings to take your level even higher. Value: 50€
The GRAMS Framework + Method: Upgrading outdated industry frameworks helping you to better plan and run your interviews, interview guides and also decoding and presenting your insights! Value: 50€
BONUS #1 - Access to the Recordings for 1 Year: Meaning you keep your access for one full year plus you get instant access to any new videos we upload to the course, keeping you up to date with all the latest advancements. Value: 75€
BONUS #2 - GRAMS Certification: One of the most desired skills is the ability to have insightful conversations with people, let your efforts stand out with certification from the creators of the GRAMS Method. (You must hop on a short call to receive the certification). Value: 50€
BONUS #3 - Just for April, Signed copy of the new book, and yours FREE! Yes, I've been asked so many times to write a book on this, well, it's almost complete, and no, GPT didn't write it! Value: Priceless ;)
9.4 Satisfaction rate
Yes, upon completing the course you can book a call with us to make sure you understood everything, and we will get you certified right away.
This course is only 12 recorded videos, that varies from 5 to 7 minutes each.
No mandatory coursework or final exams. We recommend applying lessons directly to your projects for personalised feedback.
No exam, but it’s important that you really get the most from this investment in yourself. Students enjoy and get more out of it by applying the lessons directly to their work. And we would love to hear how it improved your interviews
Yes, you can! You can contact us and we will give a special code, to purchase the other course at a discount to match the discounted offer.
You can access all the videos and training material the day you purchase it and go at it on your own pace.
The course includes a pack with all necessary frameworks in digital and downloadable formats.
As a registered company, we provide invoices, allowing you to claim this as a business expense.
Custom plans are available for companies and teams. Contact [email protected] for details.
After you pay you receive your invoice, as well as your login instructions, where you are able to access the course instantly
We offer a 100% refund policy if the course doesn’t meet your expectations.
Still undecided but want a taster of all the techniques you'll learn?
Grab this GRAMS Method PDF (which is good, but the course is way better!)
GRAMS Method™ Guide
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“ It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
What Drives Them
Roc Boronat 117
Barcelona, Spain 08011
garyvb @ what drives them . com
Hours
Monday - Friday
10am - 6 pm
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