THE ACADEMY OF CUSTOMER CENTRICITY

Master the Art of Insightful Interviews:

Easily Turn User and Stakeholder Conversations into Competitive Insights

A Practical Digital Course Designed to Rapidly Boost Your Interview Skills, Confidence, and Results!

Learn from my 27 years of field experience the GRAMS Method and advanced techniques, taking your interviewing skills to a new level.

100% Practical

9.4 Satisfaction score

Backed by science

27+ years' experience

2800+ Students

Let's face it!

Running interviews isn't always easy. Awkward pauses, biased answers, or conversations that don't seem to lead anywhere, sound familiar?

This course quickly equips you with the essential tools and confidence you need to turn every conversation into actionable, insightful outcomes.

Here’s exactly what you'll gain:

Proven frameworks to structure meaningful interviews
Techniques to rapidly build rapport and reduce interview anxiety
Strategies for avoiding bias and ensuring clear, honest responses
Immediate application to real-world scenarios for tangible results

Worried about time?

No worries, the modules are concise, practical, and designed to fit effortlessly into your crazy schedule.

Unsure if it's right for your skill level?

This course caters equally to beginners and seasoned interviewers wanting to refine their approach. Each module provides step-by-step guidance suitable for every level.

What Recent Clients & Students Say

Maite - Design Strategy

Not only the content was very interesting and applicable, but the session itself had a super clear and engaging structure.

In fact, it is so applicable that I have already absorbed the content and used it in a Design Sprint session with the team.

Simon - Experience Lead

Gary's GRAMS framework- a structured and rapid way of running and decoding user interviews has become the de facto standard within our office

Olga - UX researcher

I would like to thank you for today's lecture. Not only was the theory very interesting and clearly presented, but the opportunity to try it out immediately with afterward's commentary was extremely beneficial! I could openly tell you that it was the most interesting lecture I've seen throughout the year.

Meet Your Coach

Gary van Broekhoven

I'll be honest, when I started in research I wasn't exactly a natural. I thought customer interviews meant strictly following a set process and trying to walk in people's shoes, but my insights were still pretty superficial.

My so-called "soft skills" felt more like blunt instruments. Not exactly subtle or effective!

Fast forward 27 years. As a consumer psychologist and behavioural designer working with some of the biggest brands and consultancies in the world, I've interviewed thousands of people from all walks of life. I've learned precisely what works, and perhaps more importantly, what doesn't.

Today, my GRAMS and NOREX frameworks are recognised as benchmarks in both academic and innovation circles. Now I'm excited to share everything I've discovered to help you get truly actionable insights from every interview you run.

Trusted by TEAMS AT

“The next big thing is not AI, it’s the understanding of people.”

Don Norman

The proprietary framework used by 1000's of professionals worldwide to easily get deep insights from their users and stakeholder interviews.

Certification in the GRAMS Method™

With over 1800 professionals in some of the biggest brands and innovation agencies trained in GRAMS, this certificate is now becoming a recognised symbol of comeptence.

My Promise To You

100% Money Back Guarantee

This is an investment in yourself and your time is important.

If you start the course and decide it´s not for you at any time, no problem.

You can request a refund anytime, hassle free. Just email us, and we'll refund you right away

Access The Bonuses Before 10th April 2025!

What is included when you sign up:

Complete Training: The frameworks and the advanced techniques including active listening, rapport and dealing with difficult interviews, everything to master insightful interviews. Value: 250€
The Interviewing + Decoding Manual: All the tips, techniques and frameworks, checklists, tech stack, plus other further readings to take your level even higher. Value: 50€
The GRAMS Framework + Method: Upgrading outdated industry frameworks helping you to better plan and run your interviews, interview guides and also decoding and presenting your insights! Value: 50€
BONUS #1 - Access to the Recordings for 1 Year: Meaning you keep your access for one full year plus you get instant access to any new videos we upload to the course, keeping you up to date with all the latest advancements. Value: 75€
BONUS #2 - GRAMS Certification: One of the most desired skills is the ability to have insightful conversations with people, let your efforts stand out with certification from the creators of the GRAMS Method. (You must hop on a short call to receive the certification). Value: 50€
BONUS #3 - Just for April, Signed copy of the new book, and yours FREE! Yes, I've been asked so many times to write a book on this, well, it's almost complete, and no, GPT didn't write it! Value: Priceless ;)

9.4 Satisfaction rate

YOUR INFORMATIONUpgrade Your Interviewing Techniques

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Live Friday Hands-on Practice with Gary

Level up your skills with dynamic, hands-on practice guided by an expert and get all your burning questions answered!

Habits by Design

Join Gary van Broekhoven as he introduces "Habits by Design," a course for designers, coaches, entrepreneurs, and anyone crafting solutions for positive behaviour change. With insights from designing habit-forming products like gambling machines to leading global brands and healthcare innovations, Gary shares how you can use behavioural science to empower users, customers, or patients to achieve their goals. Whether you're building a fitness app or designing personal habits, learn the real science behind habit formation.

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Frequently Asked Questions

Certifications?

Yes, upon completing the course you can book a call with us to make sure you understood everything, and we will get you certified right away.

Time commitment?

This course is only 12 recorded videos, that varies from 5 to 7 minutes each.

Course Work?

No mandatory coursework or final exams. We recommend applying lessons directly to your projects for personalised feedback.

Is there a final exam or deliverable?

No exam, but it’s important that you really get the most from this investment in yourself. Students enjoy and get more out of it by applying the lessons directly to their work. And we would love to hear how it improved your interviews

If I chose one of the courses, and decide that I want to join the other one as well, can I claim a discount offer?

Yes, you can! You can contact us and we will give a special code, to purchase the other course at a discount to match the discounted offer.

If I sign up today, when can I start?

You can access all the videos and training material the day you purchase it and go at it on your own pace.

Support and resources?

The course includes a pack with all necessary frameworks in digital and downloadable formats.

Can this be passed as business expense?

As a registered company, we provide invoices, allowing you to claim this as a business expense.

Any plans for companies?

Custom plans are available for companies and teams. Contact [email protected] for details.

What happens after I pay?

After you pay you receive your invoice, as well as your login instructions, where you are able to access the course instantly

If I start it and decide that it's not for me?

We offer a 100% refund policy if the course doesn’t meet your expectations.

Still undecided but want a taster of all the techniques you'll learn?

Grab this GRAMS Method PDF (which is good, but the course is way better!)

GRAMS Method™ Guide

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