Gary van BroekhovenDiscover the power of observational research for UX, product design, and marketing. Learn practical methods to uncover real user behaviour and improve customer experience.
Gary van BroekhovenLearn about deceptive design and dark patterns, and how to spot unethical practices. Discover how to design with integrity and build lasting user trust.
Gary van BroekhovenExplore the world of gamification, from its psychological roots to real-world applications. Learn how to boost user engagement ethically and effectively with our practical guide.
Gary van BroekhovenDiscover how behavioural design can transform health and wellness strategies. Learn to apply psychology and design principles to create products that inspire long-lasting healthy habits.
“It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
Join 5000+ readers receiving tips, edu-bites and latest research in the world of Consumer Psychology
What Drives Them
Roc Boronat 117
Barcelona, Spain 08011
garyvb @ whatdrivesthem .com
Copyrights 2025 | WhatDrivesThem™ | Terms & Conditions