From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences, for users and for yourself. If you're curious about how people think and how you can bring consumer behaviour into your product, team or business, you're in the right place.
Gary van BroekhovenYour team rejects external ideas automatically. It is not arrogance. It is a predictable behavioural pattern. Here is how to design around it.
Gary van BroekhovenGovernance should enable innovation, not prevent it. Discover how to design distributed decision-making, transparent criteria, and experiment protocols.
Gary van BroekhovenBeyond the buzzword: cutting through misconceptions to understand what the circular economy actually means and how organisations can implement real solutions.
Gary van BroekhovenWhy open innovation platforms fail without behaviour change. Learn the psychology of innovation culture and how to create psychologically safe contribution.
Gary van Broekhoven70% of change initiatives fail. The fix isn't communication—it's behaviour design. Learn 3 principles that drive real adoption in innovation and transformation.
Gary van BroekhovenLaunch an innovation hub teams actually use. Learn the 5-step framework for building contribution systems, choosing platforms, and driving sustained adoption.
“It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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