4 Consumer Psychology Insights for Qualitative Interviews
How do you extract customer insights from your user interviews and easily navigate the conversation without having to follow a script?
From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences; for users, and for yourself. Whether you're curious about how people think, or you're preparing for your next big job interview, you'll find insights here to help you grow with purpose and land the role that fits you best.
How do you extract customer insights from your user interviews and easily navigate the conversation without having to follow a script?
Discover 25 smart interview questions using the GRAMS Method™. Get scripts, tips & techniques to impress hiring managers and land your dream job in 2025.
“It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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