Explore Our Case Studies

Healthcare & Life Sciences Innovation Case Studies

From pharma to hospitals, these case studies share one thread: real customer discovery beats internal assumptions. Evidence-led thinking helps teams stop guessing, make sharper decisions, and move from busy to effective; across industries and continents.

Financial Services Innovation Case Studies

ING, NatWest, AmEx; different challenges, one pattern: too many opinions, not enough evidence. These case studies show how embedding real customer discovery into financial services teams leads to faster decisions, sharper roadmaps, and innovation that actually sticks.

Insurance Innovation Case Studies

From global insurers to digital wellness platforms, see how we've helped cross-functional teams cut through opinion, make sharper decisions under competitive pressure, and build products people actually choose to come back to.

Energy, Utilities & Sustainability Innovation Case Studies

How we helped 13 startup teams inside B.Grimm replace vague customer feedback with decision-grade evidence, and spark a wider culture of faster, customer-led learning.

Technology, Digital Platforms & Services Innovation Case Studies

From making global collaboration accessible to non-designers, to embedding innovation inside engineering workflows and designing habits that free up cognitive space, see how we've helped organisations turn good intentions into practical systems that stick.

Public Sector, Membership & Economic Development Innovation Training Case Studies

How we helped a mixed group of global brand leaders and entrepreneurs in Bangkok shift from polite answers to real customer insight, in a single day of live practice, not a quarter of workshops.

Education, Accelerators & Entrepreneurship Innovation Training Case Studies

From startups building too early on weak assumptions, to CEOs relying on gut feel, see how we've helped founders and leaders run real customer discovery and turn conversations into evidence that actually changes what they do next.

Transport, Mobility & Travel Innovation Case Studies

How we helped Bombardier move beyond guesswork to find the real friction points in UK rail commuting, and design practical solutions that could actually be implemented, two of which rolled out across the entire network.

Telecommunications Innovation Case Studies

How we helped Vodafone move beyond cash incentives that spike and fade, using motivation segmentation and game mechanics to design a sales engagement model built for sustained performance, not just short-term effort.

Consumer, Retail & FMCG Innovation Case Studies

From helping Innocent build a repeatable innovation playbook, to giving Staples a decision-grade view of shifting B2B behaviour, to transforming how IMC Toys designs for kids, see how evidence-led thinking drives faster decisions, stronger concepts, and commercial results.