From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences; for users, and for yourself. Whether you're curious about how people think, or you're preparing for your next big job interview, you'll find insights here to help you grow with purpose and land the role that fits you best.
Molly Carol RedgroveMost interviews fail because customers don't feel safe enough to open up. Learn how trust and psychological safety unlock game-changing insights.
Molly Carol RedgroveAvoid surface-level answers in interviews. Learn 3 common mistakes that block insights – and how to unlock richer, more honest conversations.
Gary van BroekhovenLearn how discourse analysis reveals hidden meaning in language, decodes user behaviour, and helps UX and marketing teams design more impactful products.
Gary van BroekhovenMaster content analysis to decode user behaviour. Explore coding methods, AI trends & real-world uses for UX, marketing & product success.
“It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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