From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences, for users and for yourself. If you're curious about how people think and how you can bring consumer behaviour into your product, team or business, you're in the right place.
Gary van BroekhovenYou cannot innovate from inside the building. Learn why most customer research fails to change what gets built, and how to design a sustained, structured approach to customer and market insight.
Gary van BroekhovenCurrent ESG and sustainability models are breaking down. Discover three emerging business model innovations that will define profitable, sustainable growth in the coming decade.
Gary van BroekhovenThat mismatch between what people want to do and what they end up doing and why this makes sustainability so hard. (And what to do about it).
Gary van BroekhovenExplore the psychology behind sustainable consumption. Learn why good intentions don't drive behaviour change and discover design strategies that actually work.
Gary van BroekhovenProduct teams stuck reopening decisions? Use this 10-point KTC diagnostic to spot decision loops, reduce rework, and make roadmap decisions stick.
Molly Carol RedgroveMost interviews fail because customers don't feel safe enough to open up. Learn how trust and psychological safety unlock game-changing insights.
“It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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