From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences, for users and for yourself. If you're curious about how people think and how you can bring consumer behaviour into your product, team or business, you're in the right place.
Gary van BroekhovenProduct teams stuck reopening decisions? Use this 10-point KTC diagnostic to spot decision loops, reduce rework, and make roadmap decisions stick.
Molly Carol RedgroveMost interviews fail because customers don't feel safe enough to open up. Learn how trust and psychological safety unlock game-changing insights.
Molly Carol RedgroveAvoid surface-level answers in interviews. Learn 3 common mistakes that block insights – and how to unlock richer, more honest conversations.
Gary van BroekhovenLearn how discourse analysis reveals hidden meaning in language, decodes user behaviour, and helps UX and marketing teams design more impactful products.
Gary van BroekhovenMaster content analysis to decode user behaviour. Explore coding methods, AI trends & real-world uses for UX, marketing & product success.
Gary van BroekhovenUncover how participatory research creates user-centric products. Involve users to gain deeper insights, build loyalty, and drive successful innovation.
“It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
Want to know why 5000+ readers love receiving tips and latest research in the world of Consumer Psychology
Copyrights 2025 | WhatDrivesThem™ | Terms & Conditions