From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences, for users and for yourself. If you're curious about how people think and how you can bring consumer behaviour into your product, team or business, you're in the right place.
Gary van BroekhovenProduct teams stuck reopening decisions? Use this 10-point KTC diagnostic to spot decision loops, reduce rework, and make roadmap decisions stick.
Molly Carol RedgroveMost interviews fail because customers don't feel safe enough to open up. Learn how trust and psychological safety unlock game-changing insights.
Molly Carol RedgroveAvoid surface-level answers in interviews. Learn 3 common mistakes that block insights – and how to unlock richer, more honest conversations.
Gary van BroekhovenDiscover 30 essential UX interview questions with expert follow-ups. Uncover valuable insights to improve design decisions and user experience.
Gary van BroekhovenLearn how discourse analysis reveals hidden meaning in language, decodes user behaviour, and helps UX and marketing teams design more impactful products.
Gary van BroekhovenUncover real user behaviour with observational research. Boost your UX, product design & marketing with practical methods for better customer experiences.
“It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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