From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences, for users and for yourself. If you're curious about how people think and how you can bring consumer behaviour into your product, team or business, you're in the right place.
Gary van BroekhovenYou cannot innovate from inside the building. Learn why most customer research fails to change what gets built, and how to design a sustained, structured approach to customer and market insight.
Gary van BroekhovenInnovation budgets get cut because they are judged by the same rules as operational spend. Learn how to structure innovation work, design appropriate stage gates, and introduce innovation accounting that fits the work.
Gary van BroekhovenMost innovation strategies exist on a slide and nowhere else. Learn why leadership commitment, clear scope, and honest strategic intent are the non-negotiable starting point for embedding innovation in large organisations.
Gary van BroekhovenYour team rejects external ideas automatically. It is not arrogance. It is a predictable behavioural pattern. Here is how to design around it.
Gary van BroekhovenProduct teams stuck reopening decisions? Use this 10-point KTC diagnostic to spot decision loops, reduce rework, and make roadmap decisions stick.
Molly Carol RedgroveMost interviews fail because customers don't feel safe enough to open up. Learn how trust and psychological safety unlock game-changing insights.
“It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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