Shrinking Chocolates, Growing Concerns!
Skimpflation is shrinking your favourites while prices stay put. Learn how brands pull it off—and what it means for marketing and consumer behaviour.
From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences, for users and for yourself. If you're curious about how people think and how you can bring consumer behaviour into your product, team or business, you're in the right place.

Skimpflation is shrinking your favourites while prices stay put. Learn how brands pull it off—and what it means for marketing and consumer behaviour.
“It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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