Shrinking Chocolates, Growing Concerns!

Have you noticed your favourite foods shrinking in size but not in price? You're not imagining things. It's skimpflation at play, not a covert diet plan courtesy of your beloved brands. This sneaky cousin of inflation is quietly reducing your biscuits to crumbs and your wallet to whispers, all while pretending nothing's changed.

Not Just Cutting Corners, It's Artful Dodging From shrinking chocolate bars to vanishing legroom on flights, Skimpflation is everywhere, quietly diminishing the bang you get for your buck. It's not just cutting corners; it's the art of how to make consumers pay the same for less.

During my stint in the toy industry, I witnessed the sleight of hand with boxes that boasted '20 action toys inside' but held only minuscule, disappointing pieces. This experience was my first real taste of Skimpflation's pervasive reach.

What Can We Do? Awareness is our first line of defence. By recognising and calling out these sneaky practices, but can we stop it? Is it a form of Deceptive Design?

Tech has its ways too, do a product launch, learn what people value, then start charging for the things they used to have for free. I've stopped using Amazon Prime video because they now want to charge me extra to not see ads, we all know how this ends.

How about if you were rewarded for loyalty and being an early adopter, you get those features forever for free, is it a fair trade?

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#consumerpsychology #skimpflation #marketing