Know what to ask
Better quality insights
Conversations, not interrogations
Establish quick rapport
Control and lead the conversation
Validate your ideas
Simon - User Experience Strategist
Gary's GRAMS framework- a structured and rapid way of running and decoding user interviews has become the de facto standard within our office
Tanya - Founder
The GRAMS framework is gold. It strips out the noise and focuses on what really matters in user interviews. Gary doesn’t just teach; he translates complexity into action. Super sharp, super helpful.
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