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Changing Careers & Companies with Consumer Psychology - Blog
When Product Owners and leadership know it's time to change.
Product teams stuck reopening decisions? Use this 10-point KTC diagnostic to spot decision loops, reduce rework, and make roadmap decisions stick. ...more
Behaviour Design ,Consumer Psychology &Customer Discovery
February 03, 2026•5 min read
Understanding Your Customers Starts With Getting Them to Open Up
Most interviews fail because customers don't feel safe enough to open up. Learn how trust and psychological safety unlock game-changing insights. ...more
Consumer Psychology ,Customer Discovery
June 30, 2025•3 min read
3 things NOT to do in an interview
Avoid surface-level answers in interviews. Learn 3 common mistakes that block insights – and how to unlock richer, more honest conversations. ...more
Consumer Psychology ,Customer Discovery
June 27, 2025•4 min read
“ It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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