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Interested in learning how the industry is leveraging Consumer Psychology and Behaviour Design to create experiences that users want, then check out the latest live online course!

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That mismatch between what people want to do and what they end up doing and why this makes sustainability so hard. (And what to do about it). ...more
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Explore the psychology behind sustainable consumption. Learn why good intentions don't drive behaviour change and discover design strategies that actually work. ...more
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“ It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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