Asking Great Questions That Actually Leave A Lasting Impression

The GRAMS Method™ PDF for Job interviews.

Get The Framework That Allows You To Walk In With The Confidence That You’ll Stand Out From A Sea Of Forgettable Applicants

GRAMS for Job interviews

Fill in your details to access your guide - FREE

WHAT'S INSIDE

What is GRAMS? (and why it works)

How to use GRAMS in interviews with a step-by-step cheat sheet

A GRAMS Question Bank you can use in your next job interview

If you have a job interview coming up... check out the complete Job Interview Success Digital Course

You’ve Got One Shot To Nail Your Next Job Interview

No Matter

How nervous you might feel

How long you’ve been off the job market

How discouraged you are after prior interviews

"The GRAMS method makes the interview feel like a natural, low-stakes conversation instead of an interrogation."

Someone being interviewed

By asking effective questions, you’ll demonstrate that

you really care about what’s important to the person interviewing you and the company, which positions you as a memorable candidate.

you’ll both end the interview on a high note where the interviewer feels impressed by your lineup of great questions that nobody else ever thought to ask.

"It works even if you’re a “little rusty” or feel uncomfortable being put on the spot because it’s impossible to ask a dumb question by following this framework."

This method is being used by professionals

to land their dream jobs with Fortune 500 companies.

LogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogo

Changing Careers & Companies with Consumer Psychology - Blog

How to Structure Your Interview Questions and Answers in 2025

How to Structure Your Interview Questions and Answers in 2025

Master interview questions and answers with STAR and GRAMS Method™. Compare frameworks, refine behavioural techniques, and ace your next job interview. ...more

Job Interview Preparation Tips

September 11, 20256 min read

How do you Write the Best Follow-Up Email After Your Interview?

How do you Write the Best Follow-Up Email After Your Interview?

Master post-interview follow-up emails with expert timing, templates, and strategies to stand out and land the job in 2025. ...more

Job Interview Preparation Tips

September 10, 202510 min read

How to Answer the 5 Most Common Interview Questions in 2025

How to Answer the 5 Most Common Interview Questions in 2025

Master the 7 most common interview questions with research-backed answers. Essential preparation guide for job interview success in 2025. ...more

Job Interview Preparation Tips

August 28, 202512 min read

What previous attendees have said

Image of Simon

Simon - Brand Designer

Had one of the most insightful masterclasses of all time. Gary van Broekhoven has taught me brilliantly about understanding GRAMS - Thank you so much!

Image of Maite

Maite - Design Strategy

Not only the content was very interesting and applicable, but the session itself had a super clear and engaging structure.

In fact, it is so applicable that I have already absorbed the content and used it!

Image of Olga

Olga - UX researcher

I would like to thank you for today's Masterclass. Not only was the theory very interesting and clearly presented, but the opportunity to try it out immediately was extremely beneficial! I could openly tell you that it was the most interesting lecture I've seen throughout the year.

Why Trust This Framework?

Gary van Broekhoven

An image of Gary pointing to the side

As a consumer psychologist and manager with 27 years of experience, I've interviewed countless candidates and clients across various industries. The skill consistently valued by employers is the ability to ask insightful, thoughtful questions. I regularly hear, "Ooh, great question!" I initially developed the GRAMS method to help myself in prospecting and user interviews, but soon, my university students began successfully applying it in their job interviews, and getting hired! This inspired me to refine and share GRAMS for job interviews. Now, I'm offering this proven method directly to you, ensuring you confidently approach any job interview, build genuine rapport, and consistently make a memorable impression.

What previous attendees have said

Image of Maria

Maria Victoria - Head of CX and Behavioural Psychologist

A passionate professional, Gary's “learning by doing” approach transforms any working session into a continuous learning experience for both coworkers and clients. His ability to apply real life examples to tackle different challenges, along with his extensive understanding of tools and processes, gives him the ability to effortlessly transform raw data into actionable insights and innovative solutions. An inspiring mentor to learn from and fantastic person to work with!

Image of Lillian

Lillian - UX Designer

Gary is definitely one of the best professors I’ve had in my academic career. I feel like his passion and energy made the experience beyond enjoyable. Wish he’d have more classes. Gosh I can’t remember listening so actively to anyone that wasn’t an actor in Game of Thrones. He’s a star!

Image of David

David - Head of Design

Gary is, without a doubt, one of the people I learned the most from in my entire design career. I worked with Gary for multiple years now in different capacities, not only leading together digital transformation and innovation-driven initiatives for global clients but also leading cross-functional, cross-location teams together.

Get Access now to the Digital course

This guide is designed to give you instant clarity and confidence and it’s only the beginning.

Image of consumer psychology class held in Harbour Space

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

Want to know why 5000+ readers love receiving tips and latest research in the world of Consumer Psychology

Copyrights 2025 | WhatDrivesThem™ | Terms & Conditions