Asking Great Questions That Actually Leave A Lasting Impression
The GRAMS Method™ PDF for Job interviews.
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GRAMS for Job interviews
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WHAT'S INSIDE
What is GRAMS? (and why it works)
How to use GRAMS in interviews with a step-by-step cheat sheet
A GRAMS Question Bank you can use in your next job interview
If you have a job interview coming up... check out the complete Job Interview Success Digital Course
You’ve Got One Shot To Nail Your Next Job Interview
No Matter
How nervous you might feel
How long you’ve been off the job market
How discouraged you are after prior interviews
"The GRAMS method makes the interview feel like a natural, low-stakes conversation instead of an interrogation."
By asking effective questions, you’ll demonstrate that
you really care about what’s important to the person interviewing you and the company, which positions you as a memorable candidate.
you’ll both end the interview on a high note where the interviewer feels impressed by your lineup of great questions that nobody else ever thought to ask.
"It works even if you’re a “little rusty” or feel uncomfortable being put on the spot because it’s impossible to ask a dumb question by following this framework."
This method is being used by professionals
to land their dream jobs with Fortune 500 companies.
Changing Careers & Companies with Consumer Psychology - Blog
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Master interviews with 5 proven tips + the GRAMS Method™. Get the full 2025 guide, checklist & strategies to land job offers confidently. ...more
Job Interview Preparation Tips
July 22, 2025•11 min read
What previous attendees have said
Simon - Brand Designer
Had one of the most insightful masterclasses of all time. Gary van Broekhoven has taught me brilliantly about understanding GRAMS - Thank you so much!
Maite - Design Strategy
Not only the content was very interesting and applicable, but the session itself had a super clear and engaging structure.
In fact, it is so applicable that I have already absorbed the content and used it!
Olga - UX researcher
I would like to thank you for today's Masterclass. Not only was the theory very interesting and clearly presented, but the opportunity to try it out immediately was extremely beneficial! I could openly tell you that it was the most interesting lecture I've seen throughout the year.
Why Trust This Framework?
Gary van Broekhoven
As a consumer psychologist and manager with 27 years of experience, I've interviewed countless candidates and clients across various industries. The skill consistently valued by employers is the ability to ask insightful, thoughtful questions. I regularly hear, "Ooh, great question!" I initially developed the GRAMS method to help myself in prospecting and user interviews, but soon, my university students began successfully applying it in their job interviews, and getting hired! This inspired me to refine and share GRAMS for job interviews. Now, I'm offering this proven method directly to you, ensuring you confidently approach any job interview, build genuine rapport, and consistently make a memorable impression.
What previous attendees have said
Maria Victoria - Head of CX and Behavioural Psychologist
A passionate professional, Gary's “learning by doing” approach transforms any working session into a continuous learning experience for both coworkers and clients. His ability to apply real life examples to tackle different challenges, along with his extensive understanding of tools and processes, gives him the ability to effortlessly transform raw data into actionable insights and innovative solutions. An inspiring mentor to learn from and fantastic person to work with!
Lillian - UX Designer
Gary is definitely one of the best professors I’ve had in my academic career. I feel like his passion and energy made the experience beyond enjoyable. Wish he’d have more classes. Gosh I can’t remember listening so actively to anyone that wasn’t an actor in Game of Thrones. He’s a star!
David - Head of Design
Gary is, without a doubt, one of the people I learned the most from in my entire design career. I worked with Gary for multiple years now in different capacities, not only leading together digital transformation and innovation-driven initiatives for global clients but also leading cross-functional, cross-location teams together.
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Gary van Broekhoven
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