Consumer Psychology and Behaviour Design Blog

30 Essential User Interview Questions (with Expert Follow-ups) for UX Research

Gary van Broekhoven

Published on: 23/06/2025

Discover 30 essential user interview questions for UX research, categorized with expert follow-ups, and learn how to uncover valuable insights to enhance UX design decisions.

Customer Discovery

Understanding Discourse Analysis in Qualitative Research

Gary van Broekhoven

Published on: 26/05/2025

Learn how discourse analysis helps uncover hidden meanings in language, decode user behaviour, and design more impactful products. A must-read for UX, marketing, and product professionals.

Consumer PsychologyCustomer Discovery

Understanding the Basics of Content Analysis

Gary van Broekhoven

Published on: 19/05/2025

Master content analysis to decode user behaviour. Explore coding methods, AI trends & real-world uses for UX, marketing & product success.

Consumer Psychology

The Power of Observational Research: Seeing is Believing

Gary van Broekhoven

Published on: 16/05/2025

Discover the power of observational research for UX, product design, and marketing. Learn practical methods to uncover real user behaviour and improve customer experience.

Behaviour DesignCustomer Discovery