30 Key Questions for UX Research
Gary van Broekhoven Published on: 23/06/2025
Discover 30 essential UX interview questions with expert follow-ups. Uncover valuable insights to improve design decisions and user experience.
Customer Discovery
Consumer Psychology and Behaviour Design Blog
From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences; for users, and for yourself. Whether you're curious about how people think, or you're preparing for your next big job interview, you'll find insights here to help you grow with purpose and land the role that fits you best.
Gary van Broekhoven
Understanding Discourse Analysis in Qualitative Research
Gary van Broekhoven Published on: 26/05/2025
Learn how discourse analysis reveals hidden meaning in language, decodes user behaviour, and helps UX and marketing teams design more impactful products.
Consumer PsychologyCustomer Discovery
Understanding the Basics of Content Analysis
Gary van Broekhoven Published on: 19/05/2025
Master content analysis to decode user behaviour. Explore coding methods, AI trends & real-world uses for UX, marketing & product success.
Consumer Psychology
The Power of Observational Research: Seeing is Believing
Gary van Broekhoven Published on: 16/05/2025
Uncover real user behaviour with observational research. Boost your UX, product design & marketing with practical methods for better customer experiences.
Behaviour DesignCustomer Discovery
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Gary van Broekhoven
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